The yogurt aisle is getting a makeover in the wake of major strategic changes by three of the category’s biggest companies. The shift comes at a time when these players are not only trying to steal market share from each other, but also bring back growth to a category whose once fast sales are now slowing.
Beginning Sept. 21, Yoplait will launch four seasonal flavors in stores nationwide. The Limited-edition flavors will include Yoplait Original Apple Crisp, Yoplait Light Pumpkin Pie, Yoplait Greek 100 Caramel Apple and Yoplait Greek 100 Whips! Pumpkin Cheesecake.