Sweets and Snacks
In a presentation last week at the Sweets and Snacks Expo in Chicago, Emily Mescher, managing director of Harris Insights, emphasized the need for manufacturers and retailers to build brand equity by innovating around evolving consumer needs and emerging shopping channels in response to shifts in brand loyalty.
A month after the fruit bar maker was hit with a lawsuit centered around its clean label branding, the company is sporting a new look that more zealously embraces the same characteristics it was sued for.
Last week, the NOSH team trekked through a real-life Candy Land during the 20th annual Sweets and Snacks Expo in Chicago, Illinois, in search of the latest trends in treats– and now they’re sharing their findings with the BevNET podcast.
At this year’s Sweets and Snacks Expo in Chicago, Illinois, Mars Chocolate, Wrigley, Nestlé, Ferrero, Lindt, Ghirardelli, Russell Stover and Ferrara Candy Company highlighted their new pledge to educate consumers about the portions and calorie counts of their treats. The five-year plan, led by the National Confectioners Association (NCA) and Partnership for a Healthier America (PHA), recognizes that while candy is “always a treat,” sweets can still fit into a healthy lifestyle.
This month chocolate brand Taza Chocolate launched its first snacking product, Dark Bark, in Whole Foods Markets nationwide. The brand will highlight the bark at this week’s Sweets and Snacks Expo.