Leading superfood manufacturer, Sunfood Superfoods, has launched three new products this week. Added to their extensive line of superfoods are Black Maca Powder, Gelatinized Maca Powder, and Matcha Green Tea Powder.
Seattle Chocolate Company is launching its second superfood dark chocolate bar, the Seattle Chocolates A Super Chocolate Dark Chocolate Truffle Bar Powered by CoffeeFlour & Cocoa Nibs.
R.e.d.d, a Portland, Maine-based company, announced today it had added two flavors to its superfood energy bar line and raised $1 million dollars from investors including Dan Nordstrom, CEO of Outdoor Enthusiast, and Greg Hanson, Founder and Managing Partner. Nordstrom and Hanson will both hold seats on R.e.d.d.’s Board of Directors and the capital will go towards marketing, production and distribution.
Sambazon, the brand leader of açaí in the U.S., announces four new flavors available at major retailers nationwide, starting May 2016. The company introduces two new Superfruit Packs, including Performance Protein Superfruit and Supergreens Superfruit, as well as new açaí sorbet flavors, including Açaí + Coconut Creamy Sorbet and Açaí Chocolate + Chocolate Chip Creamy Sorbet.
This week private equity firm VMG Partners and algae-based food maker TerraVia (formerly Solazyme, Inc) announced the formation of a new venture, TerraBrands. The new group, which will function as a part of TerraVia, will acquire or invest in leading food and beverage companies that would like to incorporate TerraVia’s algae-based ingredients into their products.
Fresh off a year of retail growth, moringa company Kuli Kuli has closed a $1 million round of funding. Investors in the round include noted tech luminaries Brad Feld of the Foundry Group and venture capitalist Derek Proudian, as well as food entrepreneur Mary Walder.
The Wine RayZyn Company announced that they’ve raised over $1 million to help develop the next superfood snack product. The company has a patented process that dehydrates grapes and caramelizes the nutrient rich wine seed in the grape’s own sugar.
Nature’s Path, the largest organic cereal brand in North America, is once again revolutionizing the cereal category with the introduction of Qi’a Superflakes™, the industry’s first organic superfood and sprouted grain flake cereal.
Kunachia, the first brand in the US to create a superfood blend that combines chia with a probiotic, launched a quinoa and chia seed processing plant earlier this month in Ambato, Ecuador. The launch of the plant will help, 1500 agricultural families secure jobs producing chia and quinoa.
Faced with the “normalization” of superfoods such as chia and hemp, innovative producers are turning to new exotic parts of the globe for functional ingredients. Moringa is fast becoming a top option, found in several products that are new or about to come to market.