Relaunch
Feeling Sinful, The Collaborative Rebrands & Relaunches as Bon Dévil
The Coconut Collaborative is embracing its dark side. The European yogurt and dessert brand this month announced a relaunch as Bon Devil in the U.S.
Two Moms Gives Birth to Soul Sprout
As competition ratchets up for many of the the niche brands founded in the early wave of natural products, the choice today is either innovate or become irrelevant. Such is the case with snack brand Two Moms in the Raw, which after 10 years is relaunching as Soul Sprout. It’s not just a new name, however: the brand also has new leadership team, new formulation and new goal of appealing to a more mainstream consumer.