The brand’s revamped packaging, designed by Nucleus Maximus, features a colorful design with a hand-drawn bear. To start, the bear will only be featured on GFB’s bar line, rolling out to 9,000 stores this month.
In 2014 entrepreneur David Istier founded Energy Fruits, a shelf-stable natural fruit and vegetable pouch. Three years later, the company has rebranded and more than doubled its distribution while focusing more directly on prebiotic-based gut health.
Many showed off new-and-improved appearances during last month’s Summer Fancy Food Show in New York City. From package redesigns to complete rebrands, here are four companies that are touting new looks this summer.
A new brand refresh will kick off the company’s expansion into the organic produce market.
Hollandia Produce, the California-based company recognized by consumers for its Non-GMO Verified “living” lettuce and cress varieties under its organic and conventional lines, Grower Pete’s and Live Gourmet, is relaunching as one congruent new brand: Pete’s Living Greens.
In this video from Natural Products Expo West, Nardone explains the delicate process of creating a brand around a known quantity like PopCorners and the steps other companies should consider when re-thinking the limitations of their own branded products. He also discusses the progress of Our Little Rebellion overall.
The new branding elements visually reinforce Willow Tree’s fresh, delicious, easy-to-prepare family meal solutions, and the simple, honest and premium ingredients used to make them.
Navitas Naturals®, The Superfood Company®, announces a company rebrand with the new name, Navitas Organics™, and tagline empowering people to Live Life Positive™ by focusing on everyday wellness. The rebrand signifies the company’s renewed commitment to offering consumers access to superfood solutions by sourcing organic, premium superfood ingredients and snacks.
2017 is shaping up to be an exciting year for New York-based upstart One Culture Foods. Launched mid-2015, the brand will be debuting brand new packaging and launching an exciting new flavor, Korean Gochujang Sauté & Marinade, at Expo West to jumpstart an aggressive push beyond their Northeast home region.
The brand that established the organic ice cream category in 1998, Julie’s Organic, is reclaiming its leadership position with an elegant rebrand and fresh new line of super premium organic pints. Ripe strawberries, luscious blackberries, dark chocolate chips and fresh organic mint leaves are among the pure ingredients adorning stylish new packaging debuting at Natural Products Expo West (Booth 4153).