Protein
Featured Protein Content
Green Circle: Are Plant-Protein’s ‘High’ Costs Overstated?
A new report by Green Circle Capital Advisors is arguing that perception around plant-based protein costs being higher than their animal-based counterparts is inaccurate once you consider the actual protein content of meats and dairy products.
Additional Content
New Formats Take Bite Out of Protein Bar Market
Protein is breaking free from the nutrition bar, which historically has been the most popular format for protein-supplemented CPG outside of powders. In this deep-dive, we explore why brands are interested in new protein snacking formats: bites, balls and everything in between.
Siren Snacks Raises $1M
A “protein bite” maker, Siren Snacks recently closed a $1 million convertible note, according to the company. The round was lead by Pear Ventures, a Palo Alto, California-based venture capital fund.
To Reel in Millennials, Safe Catch Raises $5 Million
Seafood brand Safe Catch hopes to bring millennials back to the canned seafood category and investors believe they can. Yesterday the brand announced a $5 million raise.
Whey 2 Be! Launches Cold-Pressed Whey Protein Cookies
Each Whey 2 Be! cookie delivers 20 grams of protein, and with straight-from-the-cookie-jar flavor, offers a sweet way to boost protein intake.
Our Little Rebellion Pumps Up Snacking Aisle With Protein Crisps Line
Our Little Rebellion™, a family of insanely delicious, non-GMO and gluten-free popped snacks that prove health and taste can coexist, debuted a new line of light and crispy protein-packed snacks, Protein Crisps, at Natural Products Expo West. Boasting 10 grams of plant-based protein per serving, the new Protein Crisps will be available in three addictively delicious, crowd-pleasing flavors: Wasabi Ginger with Honey, Hot Buffalo and Sweet & Smokey BBQ.
Wilde Hatches New Chicken Chips & Relaunches Bars
When it came time for meat snack company Wilde Brand to make the leap from its first product (a line of roasted, lean meat bars) co-founder and CEO Jason Wright wanted to take a different, crunchier path. At this year’s Expo West the brand will launch a unique chicken-based chip.
Munk Pack and Flapjacked Bulk Up Portfolios With Protein Cookies
The fruit-and-grain pouch leader, Munk Pack, is making its first foray into protein with a shelf stable prepackaged cookie. Meanwhile, Flapjacked, which has always focused on protein within its range of pancake and muffin lines, is positioning its cookie in the baking mix space.
2x Partners and General Mills Invest in No Cow Bar Maker D’s Naturals
Today 2x Consumer Products Growth Partners (2x Partners) and General Mills’ new business and venture arm 301 INC announced an investment in D’s Naturals, creators of the “No Cow” plant-based protein bars and Fluffbutter, a protein-infused nut butter.
Muscle Milk Maker Announces New Plant-Based Protein Platform
CytoSport is expanding its protein offerings this month with Evolve, a new complete line of protein powders, bars and ready-to-drink, shelf-stable shakes. The entire vegan-friendly platform, which contains no gluten, soy, or dairy ingredients, is made with non-GMO pea protein.
EVO Hemp Launches Line of U.S. Grown Hemp Products
The brand, known for its line of hemp-based bars, is expanding its portfolio to include a complete line of products made entirely with U.S.-grown hemp, a first for a food brand in the US, according to the company. The new products, which include hemp hearts, protein and seed oil, expands EVO’s retail presence outside of its hemp bars that are sold in over 3,000 retailers.