Front-of-pack “clean labels” have become one of the most important ways for brands to demonstrate their whole food characteristics. But it’s also becoming a source of legal tension.
The popularity of craft is changing the game for more than just brewers. To build on that excitement, some food and beverage brands are partnering with and taking notes from beer leaders on everything from innovations and packaging to distribution and marketing strategies. The result: booming business brewed for all industries involved.
Award-winning author and MomTalk Radio host Maria Bailey knows just how much moms can impact a brand’s success or failure. In honor of Mother’s Day, we asked Bailey the differences between the demographics of moms, why food brands and retailers should pay attention to each group’s purchasing habits, and how industry players can better reach and resonate with them in the future.
Earth Day is observed each year on April 22 to raise awareness about climate issues spanning from technology and energy to agriculture and food. But for some companies, one day a year isn’t enough. These seven brands — like others in the industry — exemplify what Earth Day is about the other 364, too.
This Saturday, some of food’s biggest names got in on the jokes, fooling consumers about everything from new services and dramatic name changes to “innovative” product launches and category jumps.
For the musicians, working with the San Francisco-based company is an opportunity to eat healthy on the road. For the food brands, it’s a way to market themselves and get endorsements from groups with a similar mission and larger audience reach. But for Founder Scott Manning, it’s more personal.
Avocados from Mexico, King’s Hawaiian, Muuna and Wonderful Pistachios all bought air time during Super Bowl LI on Sunday.
It’s been two months since celebrity-backed baking mix brand Foodstirs announced that CPG veteran Greg Fleishman would be joining the team as COO and stepping back from a full time role at Purely Righteous Brands, the management consultancy and marketing firm he co-founded with longtime friend Andrew Aussie in 2013. But even with Fleishman working as the COO at Foodstirs, he will still be involved in client projects, he and Aussie told NOSH during a recent interview.
In response to shifting attitudes towards nutrition and diet, and a high-profile spat with a nutrition bar company,, the U.S. Food & Drug Administration (FDA) announced in late September that it was seeking public input for a new definition of the the “healthy” nutrient content claim for food and beverage labeling.
Truly Good Foods – a leading snack food provider – is relaunching their popular line of York’s Harvest Garden Chips with new branding and fresh packaging. Garden Chips debuted a new logo and packaging that better evokes the healthier lifestyle of the brand.