The KRAVE jerky deal has had spawned significant discussion in the industry. But what’s the impact? Can one deal drive the tide up to lift all boats? Was price a function of fundamentals or Hershey doing a real estate play?
KRAVE jerky announces the “Pair, Share & Win” campaign challenge. By pairing KRAVE® gourmet jerky with unique tailgating treats and sharing their pairings on social media, fans can win the Ultimate Tailgate Trip.