Innovation

In between the grandiose visions of the A.I. future that have dominated the discourse, and the heaps of investment dollars flooding the sector, these programs are already being integrated into many aspects of life and business.

Why is a performance energy and protein brand expanding into the breakfast set? Ghost Lifestyle co-founder, CEO and self-described “cereal aficionado” Daniel Lourenco said “that’s the easiest question of all.”

Pancake and waffle mix brand Long Table is using its popcorn flour innovation to educate consumers on the importance of eating regeneratively grown, heirloom whole grains.

We’ve entered a new era of consumer goods, wherein brands have introduced such over-the-top innovations and collaborations in recent years that it has become nearly impossible to discern legit launches from April Fools’ prank products.

Many brands took to this year’s Expo West to highlight rebrands and packaging refreshes across existing products and formats. Check out this gallery for the fresh new looks.

Yellow pea-powered pantry staple brand ZenB has grown its lineup to span pastas, sides and snacks with a single legume as its North Star. The brand has quickly innovated and entered new categories – but how does it decide what comes next?

Evergreen talked to Nosh about its packaging rebrand and reformulated better-for-you breakfast products as it sheds its identity of being a health food brand and positions with flavor first towards more conventional consumers.

This latest news roundup from Expo West 2024 highlights the reemergence of Tattooed Chef from Chapter 11, TiNDLE’s U.S. expansion into the beverage category, Dr. Praeger’s pushes crunchy innovation and the K-food craze continues.

Cupcake bakery chain Sprinkles is following the playbook of its predecessor, Magnolia Bakery, and bringing its baked good concepts to the world of packaged food.

The purveyor of premium plant-based patties has expanded into the frozen fry segment in its pursuit to reinvent fast-food favorites.