ProYo announced today that its high protein, low fat ice cream pint brand will now be known as Swell Ice Cream. The rebranding is an attempt to optimize the brand’s name and packaging to better connect with what CEO and founder Nathan Carey said are the core consumers of pints: women, families and “weekend warriors.”
Chicago-based wellness company, Vital Proteins, takes collagen nutrition to historic Wrigley Field with an opening season debut as the Official Collagen of the Chicago Cubs. In a play to bring clean protein to the professional sports world, Vital Proteins looks to its hometown champions for an opportunity to change the way athletes think about natural, whole nutrition.
Plant-based products are one of the hottest trends in food and beverage, and investors have taken note. Last week, several funds and venture capital firms came together to back Nutriati, a food technology company whose first products are a chickpea flour and chickpea protein concentrate.
Now armed with cash and plans for growth, plant-based nutrition bar company D’s Naturals is taking the next step in its “no cow revolution” with the hiring of health and wellness veteran Chris Hickey as CEO.
FlapJacked, maker of high-protein pancakes and muffins, announced today the official release of its latest product line: smoothie mixes. FlapJacked Protein Smoothie Mix becomes the first high-protein smoothie mix with a shelf-stable Greek Yogurt base. This “just add milk” mix provides consumers with an easy-to-make, portable and delicious smoothie without the use of a blender.
The new 30g protein bars join Premier Protein’s existing lineup of shakes, bars and powders.
Banza, maker of the chickpea pasta named as one of TIME Magazine’s Best Inventions of 2015, announced today its first expansion into long noodles: high-protein spaghetti.
With this year’s Natural Products Expo East less than a month away, brands have started to announce what they’ll be featuring on the show floor. While some trends (low fat) have started to fade away, and others (ketogenic foods) are just starting to rise, a few (protein, paleo and comfort foods) are clearly here to stay — at least a bit longer.
Over the past year, Ips Chips (a line of protein enhanced salty snacks) has undergone a transformation as it becomes Ips Snacks. With a new CEO, team, packaging, formulation and product line, the brand has big plans for the rest of 2016 and 2017.
In April of this year, search engine Google released a report on food trends that claimed pasta was making a “comeback.” This week it seems that the tech giant was right in its prediction: two better-for-you brands moved their companies in a new direction by offering their consumers ready-to-eat meals centered around noodles.