Functional Nutrition
General Mills & GoodBelly Partner to Launch Cereal and Yogurt
General Mills is doubling down on the powers of digestive health. The corporation is deepening its strategic partnership with natural brand GoodBelly, launching a line of lactose-free yogurts and cereal this week under the digestive health brand. In yogurt, General Mills will take on fellow functional foods brand Activia — offering similar product benefits for a younger audience.
Nestle Acquires Atrium Innovations for $2.3 B
Global confection leader Nestle announced this week that it has agreed to acquire Canadian vitamin maker Atrium Innovations, the parent company of functional food and supplement brand Garden of Life, for $2.3 billion in cash. The transaction is expected to close early next year.
Watch: Why Skratch Labs’ Founder Waited on Bars
In an interview during Natural Products Expo East in Baltimore, Md, Skratch Labs co-founder Allen Lim spoke about his new bar line, his plan after the departure of one of the company’s partners and his “Chinese Restaurant” model for growing a business.
Revere Launches, Lands $2 M in Seed Funding
Plant-based, health startup Revere launched last week with plans of bringing personalization to athletes’ pre- and post-workout mixtures. The direct-to-consumer drink mix company also announced that it raised $2 million in a seed round led by Lerer Hippeau Ventures prior to the launch.
Vital Proteins Takes Stock In New Lineup
The Illinois-based brand introduced its new line of USDA organic powdered bone broth on Wednesday. The launch comes less than two weeks after the company announced its expansion into over 790 Vitamin Shoppes nationwide.
Nuun Debuts Natural Endurance Mix
nuun® and company, the leading sports drink brand in sports specialty and natural foods retail, is introducing Performance, the cleanest endurance drink mix designed for sustained and intense activities.
TRUProteins Develops Nurish All-Natural Nutrition Powder
TRUProteins, the nutritional products company known for its NutraWhey and NutraPlant product lines, announced the launch of an all-natural nutrition powder named Nurish.
GLUKOS Releases New Protein Bars And Powders
The GLUKOS Company Inc., an all-natural sports nutrition brand, today announced the launch of its groundbreaking protein bars and powders, which deliver protein into the bloodstream faster and more effectively than any product in the crowded protein market.
Amazing Grass Launches New Green SuperFood Detox & Digest
Amazing Grass™, the nation’s leading brand of certified organic, plant-based superfoods, announced an exclusive addition to its Green SuperFood line for Whole Foods Market: Green SuperFood Detox & Digest.
Protein Power Up: Vega Launches New Vega Sport Performance Protein
Vega announces the launch of their new Vega Sport Performance Protein. With an additional 5 grams of protein and added performance ingredients like turmeric, tart cherry, and probiotics, the mix now offers 30 grams of multisource plant-based protein, 6 grams BCAAs, and 6 grams glutamine.