FRUiTiON, by Michael Duffield Communications
I've been brand building for most of my career. I am a great writer, a poised and energetic spokesperson, a clever strategist that can support existing promotions; and serve as a resource for new efforts [from product development to launches and culinary events] and writing or editing marketing, digital/social and promotional plans and I can direct the whole process with an eye on your brand integrity. I love what I do and I’d love to do it for you.
Over the past 28 years, I've lent my savvy voice to one our state’s largest crops, working with Almond Board of California (managing North American consumer programs for one of Porter Novelli’s top 3 global clients), regional grocers BI-LO and Bristol Farms, CPG powerhouse Mayfield Dairy Farms (creating an award-winning plan for this prominent regional dairy), Disaronno for Bacardi, and Cointreau, Galliano and Mt. Gay Rum for Remy Amerique, the Urban Green Project (an eco-conscious live/work renovation project), as well as managing promotions and public relations activities and agencies for Whole Foods Market as their national public relations manager. I’ve also worked on a number of national consumer and foodservice accounts including the national launches of Mr. Yoshida's Fine Sauces and EZ Squirt Green Ketchup for Heinz in addition to a myriad of restaurants around the country.
I am at your disposal to help you create, fine-tune or refresh your brand and work to get it into those carts!