BELOIT, Wis. — The protein category continues to grow as consumers look to functional nutrition to nurture their health and wellness goals. Executing on consumer demands, Kerry, the Taste and Nutrition company, created ProDiem™, a plant-based protein solution optimized for nutrition, texture and taste. Kerry will be debuting this new product at Natural Products Expo West, held March 8 to 12 in Anaheim, California.
According to a recent Mordor Intelligence Report, the global plant protein market is projected to reach a value of more than $14 billion by 2022.1 Market growth is fueled by key consumer demands, including a rise in allergies and food intolerances, a more nutrition-focused consumer, renewed focus on ethics and suitability, and concerns about the potentially harmful use of antibiotics and hormones.
“As consumers become more informed about their food choices, they look for quality products that offer nutritional benefits and taste great,” said Jennifer Intagliata, vice president of nutrition, Kerry North America. “Plant-based proteins are ideal options, but product manufacturers have been limited by formulation challenges, including diminished nutritional values and poor taste. Kerry created ProDiem™ to push past the limitations of traditional plant-based proteins, providing a great tasting, high-quality plant protein source.”
Unique to the marketplace, ProDiem™:
- Uses a proprietary processing technique and Kerry flavor-masking technology to address the grainy, chalky texture and mask the characteristic off-notes and bitterness traditionally associated with plant-based proteins.
- Delivers complementary combinations of plant proteins, including pea, rice and oats, to improve the protein quality by delivering an amino acid profile closer to that of animal protein.
With more consumers turning to nutritional beverages and bars as a way to consume more protein, ProDiem™ is an ideal solution and can benefit products focused on health and wellness, performance nutrition and weight management.
Stop by Booth 3973 to taste the latest ProDiem™ concept, a chocolate raspberry plant based wellness drink.
As consumers demand a return to real food and beverage products, Kerry is responding with better, more authentic and nutritious taste experiences. We bring to the table our strong food heritage with 40 years of experience, global insights, marketplace knowledge, culinary and applications expertise and unique solutions that meet consumers’ needs. Kerry began as a dairy cooperative in Ireland, committed to producing real and wholesome ingredients. As we’ve grown, we continue to provide solutions that satisfy a fundamental need: to eat, to eat well, and to be healthy. Kerry’s focus on Taste & Nutrition combines our multi-sensory aroma and texture experience with in-depth knowledge of people, life stage and daily nutritional needs. By partnering with Kerry, customers are taken on a journey to make food, beverage and pharma products that people enjoy and feel better about. We call this Leading to Better.