Christie & Co Opens New Rocky Mountains Office

Santa Barbara, CA (October 2016) – As a pioneer in transformative brand building, market research, communications, and growth strategy, Christie & Co announced today that industry veteran Dave Kingsbury has joined the team as Christie & Co’s Vice President of Growth & Innovation. Kingsbury will be leading Christie & Co’s Rocky Mountains Offices. His pioneering spirit and track record of forging new frontiers of innovation across the natural industry, outdoor industry, and beyond makes him a perfect fit for Christie & Co.

“We are so thrilled to have Dave join our team to be part of this next phase of our growth, building upon decades of experience to continue our heritage of pioneering innovative, ethical leaders, companies, products, and causes,” stated Gillian Christie, Founder & CEO of Christie & Co. “His extensive experience will enhance our outreach and maximize our impact to strengthen the growth potential and innovation for companies in the natural industry, outdoor, agriculture, and clean tech sectors, as well as to create new branding and innovation solutions for leading global corporations to be understood and relevant to the changing economy and demographics driving growth in our industries.”

Christie & Co is an award-winning communications & growth agency that has helped ethical brands, leaders, and causes take their Dreams to Mainstream for more than 25 years. Creatively disrupting, delighting, and differentiating to create meaningful engagement, the Christie & Co team works with leaders (from entrepreneurs to corporate executives) building a better world through business. Founded by Gillian Christie, the company has pioneered proprietary technologies and methodologies such as the company’s Conversion Market Research™ and Growth Strategy and unique PR and Social Media offerings that guide companies’ strategic growth as they scale. Having developed the campaigns to launch many first-to-market ingredients, technologies, and products, creating perceived value is paramount to lasting success, transcending the temporal “latest, greatest fad” to build iconic brands that have bettered health, lives, and our world in many ways.

From the introduction of Rooibos to Stevia, rebranding Soy Delicious to So Delicious, introducing the full spectrum light bulb, to helping pioneer the world’s first green tea soda, Yerba Mate to Yaupon, Magnesium Threonate to Baobab, Unilever’s launch of PG Tips and Colman’s Mustard in the US, and beyond, Christie & Co has continuously built the brand positioning and consumer education – while simultaneously implementing a cohesive B2B programs to educate target audiences, industry leaders, and associations – to create the ecosystem for lasting success. A core part of Christie & Co’s growth ecosystem has been the launch of its adVenturesAcademy, a researched-based adventure training program focused on unleashing the growth potential of high-impact enterprises and aligned investors, harnessing the power of adventure to deepen engagement, redefine diligence, and build resilient growth. Kingsbury’s addition to the team builds upon the company’s heritage of innovation.

Kingsbury is a thought leader and pioneer in successfully positioning brands through mining qualitative consumer insights, product development and innovation. As Christie & Co’s Vice President of Growth & Innovation, Dave identifies game-changers and leaders to effectively define and maintain their core as they scale through unleashing the power of innovation to drive meaningful, resilient growth rooted in integrity. Prior to being part of the Christie & Co family, Dave served as New Hope’s Vice President of Partnership and Product Development. Prior to New Hope, Kingsbury was a Senior Strategist and Planner for the Product Innovation Group at Crispin, Porter & Bogusky (CP+B) where he led strategy for the Product Innovation Group that successfully won and worked with clients including Domino’s, Kraft, Coke, Microsoft, Best Buy, Activision and Volkswagen. CP+B acquired Radar Communications in 2007, a market research, branding and strategy agency. Kingsbury was also actively involved with Brammo Electric Motorcycles, Green Garage, Patagonia, North Face, Kelty, Quick Silver, HP, Levi’s, Intel, and Unilever (Axe). Kingsbury is a committed brand change agent and adventurer. He lives 17 miles west of Boulder with his wife of 22 years and future X-gamer son Quinn. He is a co-founder of Bcycle and has been recognized by many media outlets for his 25+ year commitment to commuting by bike, year round.

“After 6 years of being in the epicenter of the natural products industry, I found myself continually inspired by the vision, commitment and ethics of Christie & Co,” said Kingsbury. “I have watched them produce world class international conferences; create game changing strategy and content and stood (almost) atop 20,000 foot peaks in far flung lands – hand in hand with Gillian and Alissa. They are here to change things and I think things need changing. I am ecstatic about the potential of leveraging their world class legacy business and deep authenticity across multiple sectors and my network and commitment to affecting transformative change.”

With Christie & Co’s continued expansion with the launch of the Rocky Mountains Offices, the company ushers in its 25th anniversary with its sights set on continued growth, strategic innovation, and adventure.

About Christie & Co: Christie & Co is a full-service brand strategy, communications and growth agency dedicated to helping ethical businesses, entrepreneurs, and socially conscious organizations broaden their impact through effective communication services. Christie & Co goes beyond branding and other marketing buzzwords. It is a company based in philosophy, driven by passion, and known by its results. The Christie CommUnity Foundation creates and promotes innovative, results-oriented initiatives for the betterment of the world.