Report: Digitally ‘Connected Consumers’ Hold Major Buying Power

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Project NOSH Newsletter - September 12, 2017

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	Meagan McGinnes Report: Digitally ‘Connected Consumers’ Hold Major Buying Power According to a report compiled by food and beverage packaging leader Tetra Pak, more than half of all in-store purchases today are influenced by digital channels, many of which are being accessed via smartphones. Because of this, many food and beverage brands are looking to social media and key influencers to reach consumers where they are: online.

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