Nosh

Packaging Makeovers at the Summer Fancy Food Show

Meagan McGinnes

The Summer Fancy Food Show is known for its abundance of premium packaged baked goods and gourmet cheese, but last month’s expo was filled with reinvigorated product packaging, as well.

During the specialty food show, food brands across categories debuted rebrands and redesigns that cater to shoppers’ desires for transparency and clean ingredient lists. Many opted for simpler looks, less text and brighter colors to catch consumers’ eyes on shelves.

From a Brooklyn-based chocolate brand’s abstract and artful new packaging to a complete rebrand for the maker of a crispy cereal treat, here are some of the new looks the NOSH team saw from the floor.

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