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Elevator Talk: StirItUp Brings Shelf-Stable Hummus to Healthy Office Workers

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on Project NOSH and Instagram TV, with new pitches shared every week.

Meet StirItUp, the producer of hummus brand Hummustir, and the featured brand in this week’s episode of Elevator Talk. Unlike other hummus options — which are generally sold out of the refrigerated case as a pre-prepared dip — Hummustir is shelf stable and allows consumers to customize the seasoning of their hummus. Tune in to hear Rakesh Barmecha, CEO of StirItUp, discuss how the brand identified its core consumer and refined its branding and value proposition.


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