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16 Industry April Fools’ Pranks To Make You LOL

Meagan McGinnes

Running a business within the natural food and beverage industry is a serious undertaking — for 364 days of the year, that is. April Fool’s Day is more of a laughing matter.

On Sunday, some of the industry’s biggest brands got into the April Fool’s Day spirit, announcing the launch of everything from trendy new flavors to line extensions that we all wished for, or rather, winced thinking about. Here are some of this year’s best jokes we hope you didn’t fall for.

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