Modern Table Is Cheesing It With Reformulation & Products

by Meagan McGinnes and Carol Ortenberg

ModernTable_FullWidthModern Table is ready to take center plate with a reformulation and rebranding of their protein pastas and meal kits, as well as the launch of a new line of mac-and-cheese.

The company was created by a group of parents working at foodservice brand Basic American Foods (BAF) in 2014. Since then, the brand has operated under, yet independently of, BAF.

Jennifer Eiseman, Cofounder and Brand Manager, said though the natural full-meal kit has seen success among millennials and fitness enthusiasts since its launch, the leadership team decided they were missing an opportunity to appeal to a broader demographic through the product’s taste.

“If you’re creating an alternative pasta, you’ve got to mimic the taste and texture of traditional pasta as much as possible,” she said.

The new pasta is a blend of lentils, rice and pea protein. After feedback from both retailers and customers, the company has also lowered the MSRP of the reformulated line from $5.99 to $3.49 at Target and Whole Foods. The company also lowered the MSRP on its meal kits from $6.99 to $4.99.

“As a food startup business, we were voracious learners, from people who tried our products, from customers who were generous with their feedback, from responses in social media, and from the families of our own team members,” Eiseman said. “The redesigned food and new products took all of that learning on board, and we’re proud to share the results.”

Change is something the brand has initiated both inside and out. The company also redesigned its package to be shelf-friendly and recyclable through designing company Hatch. “The challenge with our old bags is that they struggled to stand out on shelf,” Eiseman said. “The carton packaging is more shelf efficient, which was feedback we heard from our retail partners, and the simpler on pack messaging will help consumers understand what our product is immediately.”

Along with a new taste and look is also a new product line: better-for-you mac and cheese. The three flavors — classic cheddar, three cheese and jalapeno cheddar — are launching in Wegmans, Jewel, and Target and will retail for $2.99.

Please See the Full Release Below

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WALNUT CREEK, Calif. Modern Table Meals® announces today an entirely reformulated product line of protein-packed pastas and meal kits. Today also marks the company’s debut in the Mac and Cheese category with three exciting, new flavors including a spicy Jalapeno Cheddar. Sporting redesigned, recyclable packaging, the new and improved product line embodies Modern Table Meals’ ongoing commitment and dedication to providing convenient, nutritious meal options while never sacrificing great taste.

“We’re always striving to improve our products and the best way to do that is by listening to our customers,” said Jennifer Eiseman, Senior Brand Manager at Modern Table Meals. “Texture, nutrition and portion size were all at the top of the list so we challenged ourselves to innovate and completely reformulated our product line. We’re extremely happy with the results and believe our customers will be too.”

Complete Protein Pastas

Modern Table Meals’ newly reformulated pastas – Rotini, Penne and Elbows – all tout 20g of complete protein. Each variety of nourishing noodles features dramatically improved pasta texture achieved through a blend of lentils, rice and peas containing all nine essential amino acids for long-lasting energy, good digestion and improved muscle health.

Modern Table Meals’ pastas are excellent for those looking to create their own delicious pasta recipes but want a tasty, nutritious alternative to traditional wheat pastas that are loaded with empty carbs lacking in crucial nutrients. As before, all Modern Table Meals’ pastas are GMO-free, vegetarian, gluten-free, soy-free, dairy-free and nut-free making them a fantastic option for those with strict food intolerances.

All three pastas will be available starting this summer in Target, Whole Foods and more nationwide – each for $3.49 MSRP.

Complete Protein Mac and Cheese

For the first time ever, Modern Table Meals enters the Mac and Cheese category with a fresh, nutritious take on a time-honored dish. Three delicious, complete protein flavors deliver a gooey, creamy cheese experience that’s sure to satisfy those Mac and Cheese cravings without the guilt normally associated with the classically indulgent meal:

  • Classic Cheddar Mac and Cheese – (16g Protein) – Elbows and cheddar cheese sauce – GMO-free, gluten-free, soy-free and nut-free
  • Three Cheese Mac and Cheese – (17g Protein) – Penne and three cheese sauce (cheddar, monterey jack and romano) – GMO-free, gluten-free, soy-free and nut-free
  • Jalapeno Cheddar Mac and Cheese – (16g Protein) – Elbows, jalapeno cheddar cheese sauce (peppers and cheddar cheese) – GMO-free, gluten-free, soy-free and nut-free

All three new Mac and Cheese flavors serve two people and, starting this summer, will also be available in Target, Whole Foods and more nationwide – each for $2.49-$2.99 MSRP.

Complete Protein Meal Kits

In addition to the reformulated pastas and new Mac and Cheese flavors, Modern Table Meals is reintroducing its popular meal kit line with six new and improved flavors. Delicious flavor profiles, like Sundried Tomato Basil and Parmesan Pesto, are sure to please those looking for new, tasty meal options but don’t have the extra time to whip up their own recipe:

  • Creamy Garlic & Herb – (18g Protein) – Rotini, garlic, onion, broccoli, carrots and spices – GMO-free, gluten-free, soy-free and nut-free
  • Creamy Alfredo – (18g Protein) – Penne, parmesan cheese and peas – GMO-free, gluten-free, soy-free and nut-free
  • Creamy Marinara – (18g Protein) – Rotini, tomatoes, parmesan cheese, paprika, and spices – GMO-free, gluten-free, soy-free and nut-free
  • Cheddar Broccoli – (19g Protein) – Rotini, broccoli and cheddar cheese – GMO-free, gluten-free, soy-free and nut-free
  • Sundried Tomato Basil – (17g Protein) – Penne, garlic, basil, parmesan cheese, olive oil, romano cheese, tomatoes – GMO-free, gluten-free, soy-free and nut-free
  • Parmesan Pesto – (18g Protein) – Penne, parmesan cheese, spices, garlic, peas and carrots – GMO-free, gluten-free, soy-free and nut-free

All six, new meal kits will also be available starting this summer in Target, Whole Foods and more nationwide – each for $4.99 MSRP.

Redesigned Packaging

Finally, Modern Table Meals has also updated its packaging to a sleek and simple box design that is now recyclable. The new packaging features a differentiated “peaked” gable top design – convenient for storage as well as for standing out on shelves for customers in the pasta aisle.