In the month since Natural Products Expo West closed, food and beverage companies have announced millions of dollars’ worth of investment, from strategic investment in companies like Juicero and Body Armor to advanced funding rounds in brands like Perky Jerky and Health Ade.
In fact, rolling in innovation and heavy-lifting plays like Juicero, (which has now raised in excess of $120 million), and Ignite Sales and Marketing, (sold to Acosta) BevNET and Project NOSH have reported on at least 10 different deals since leaving Anaheim a month ago; there are, undoubtedly, many more in the pipeline.
It’s not surprising given the interest in the space; in addition to the dealmaking, there’s been an increase in the number of dealmakers as well: there are several new funds looking at food and beverage investments, along with subsidiary vehicles from existing players like VMG and the Collaborative Fund.
So as a coda to coverage of the show, now seemed like a good time to look into the changing pace of investment in the entrepreneurial food and beverage world, and the shifting attitudes companies have toward the role of outside capital in the industry. Project NOSH Editor Carol Ortenberg and BevNET Editor-in-Chief Jeff Klineman discuss investment from an Expo West perspective in the following video.