Good! Greens Continues to Raise the Bar with New Hire and Product Growth
CLEVELAND – To meet the increasing consumer and retailer demand for their products on a national scale, Good! Greens, the all-natural line of wellness snacks, recently added new talent to the team and is expanding its line of health and wellness products.
The talent in question is recognized industry leader in the consumer packaged goods (CPG) category, veteran John Arbeznik, who joined the growing company as vice president of sales.
“Adding John is instrumental to our success as he is able to instantly help us expand our presence nationally to meet the immediate consumer demand we continue to see,” explains John Huff, Good! Greens CEO. “With over 25 years of experience in the CPG industry, John brings an unparalleled knowledge and deep insights to our company by understanding today’s health conscience consumer on an entirely new level.”
Arbeznik previous experience includes Procter & Gamble, Health Valley Foods and Martek Biosciences. In his previous roles, he led product distribution growth initiatives, helping to grow his respective teams’ sales exponentially. In his new role, he will lead distribution expansion for the brand.
“We truly are primed to take on this category and quickly go from a regional brand, to a highly sought after national brand,” adds Arbeznik. “It’s not everyday that you are given the opportunity to impact this type of change and growth and for a product you truly believe in.”
New Products Coming Soon to a Retailer Near You
This spring, Good! Greens will introduce two new bar flavors – Apricot Crush Yogurt and Chocolate Banana. These new flavors are a result of consumer feedback, crowd sourcing ideas and rigorous taste tests. This will bring the total Good! Greens family of products to a total of 13 vegan and gluten-free fruit and yogurt bard.
In addition to the bard, Good! Greens is also is a distributor of Superfood Powder, a gluten-free and vegan powder that can be added to any drink or snack for a daily dose of fruits and vegetables. On the pipeline is an extension of these powders, with new flavors and protein-enhanced choices coming to market later this year.
Later in 2016, consumers and retailers alike will be introduced to Good! Grains, a similar product to the existing bars but with ancient grains incorporated to its already healthy recipe.
About Good! Greens: Headquartered in Cleveland, we focus on good ingredients, good practices and good community. Good is what we eat, how we care for ourselves and care for each other, and it’s the promise we bring to the world in wellness, humanitarianism and spirit. Good drives everything we do, and we encourage others to do good as well. Our line of great tasting bars and powders are designed to fuel your Good! Our proprietary formula of 100% fruits and vegetables provide an excellent source of vitamins, antioxidants and a clinically proven probiotic for digestive and immune health. Learn more here.
