FBU recently sat down with the Coca-Cola Co., a company with more than 120 years of beverage brand-building expertise. The opportunity? To speak with Debbie Bachmann and Matthew Mitchell, two of the key points of contact between new companies and the soft drink giant via the Venturing and Emerging Brands Group(VEB).
Designed to help Coke identify and grow those brands with “billion dollar” potential, VEB attempts to help the industry at large by providing new brands with feedback, guidance and, occasionally, investment. VEB shared some of the fundamentals behind launching a brand and the process of working with them.
To watch additional content from VEB please continue on to their full segment.