Entrepreneurs don’t always understand is how or where to acquire vital product components like ingredients, labels, flavorings, nutritional additives or even bottles. It’s never as easy as walking into a store and placing an order.
Many startups will work with a product development company to help turn a concept or an old family recipe into a scalable product. In addition to their specific expertise, they typically have years of experience in product formulation and can help entrepreneurs navigate the development process. So-called “turnkey” solution providers are discussed here with Eric Schnell of MetaBrand, who operates a company that attempts to provide a multi-disciplinary approach to beverage formulation and production.