Consumer demand for organic drinks is thriving, and it’s clear that beverage companies are taking notice. From juices and smoothies to colas and energy drinks, marketers are introducing products in a bevy of categories to satisfy the growing thirst for organic beverages.
However, navigating the process to achieve organic certification can be expensive, complex and time-consuming, particularly for new beverage companies. As such, it is extremely important to understand the sourcing requirements and labeling directives necessary to market an organic product.
In this series of videos, Darryl Williams, a processing technical specialist at Oregon Tilth, explains the basic guidelines and a step-by-step introduction on how to attain organic certification. Williams also answers a number of questions related to sourcing, terminology and a general timeframe for the entire process.