Developing a Public Relations Strategy (in an Increasingly Digital World)

For a growing beverage brand, the development and execution of a public relations and marketing strategy is critical to getting the door with retailers and establishing a loyal consumer following.

However, it can be time-consuming and costly process and – in many cases – best handled by professionals in the field.

In this series of videos, Lara Bandler, a marketing and communications expert, discusses a range of topics related to marketing and PR, including knowing how and when to hire an outside firm, how to create effective press releases, and cost efficient ways to develop a social media presence.

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