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How Do I Get My Brand Into a Distributor’s Portfolio?

You’ve a got a great new product, and you think it’s ready for distribution. But how does your brand find its way into a distributor’s portfolio?

In this segment featured on BevNETFBU.com, Debbie Wildrick, the founder of Growing Innovative Brands, and a 23 year veteran of the beverage industry with executive roles at FRS, 7-Eleven, and PepsiCo, talks about the importance of having a product that fills an unmet need in the market, and having a thoroughly planned marketing and sales strategy as the best ways for a brand to find initial and new distribution.

“At the end of the day, it’s no longer about relationships,” Wildrick said. “If you’re concept is a viable concept… the distributor marketplace will actually start calling you.”

Watch the following video as Wildrick discusses more on about the preparation necessary before a brand should attempt to gain distribution.
[player path=”free-bevnet-food-beverage-content/how-can-i-get-my-product-into-a-distributors-portfolio-of-brands-3″]

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