Beverage School Chicago Final Agenda Posted

Project NOSH Staff Mar. 20, 2013 at 7:37 PM

BevNET is pleased to announce that the final agenda for Beverage School in Chicago is now available for viewing.

Held on April 10, Beverage School in Chicago presents a unique opportunity for launch-focused beverage entrepreneurs to get an early understanding of the most important issues in the business. It will also feature a panel that offers strategic advice on launching in the Midwest.

The event, which provides participants with the insights of veteran beverage entrepreneurs, executives, suppliers, and other experts, will be a one-day intensive “Beverages 101.” Registration for the one-day event will begin at 11:30 a.m., and the program will begin at 12:30 p.m. and will run until 6 p.m.

Beverage School in Chicago will be held at the Greenhouse Loft, 2545 West Diversey, Chicago, Ill.

Note that each instructional session will feature a question-and-answer period. Also note that these sessions will be filmed. All presentations will be made available for download.

Agenda:

Time	Speaker	Topic
11:30 – 12:30	Registration and Networking Lunch
12:30 – 12:40	John Craven Founder BevNET	Welcoming address and introductions, explanation of the purpose and method of Beverage School.
12:40 – 1:10	Eric Schnell Founder Metabrand	Your Year One: The life of the beverage entrepreneur and key decisions faced by a new company.
1:10 – 1:40	Kate Ratliff Technical Director Flavorman	The process by which a product goes from idea to manufacturable liquid suitable for packaging.
1:40 – 2:10	Justin Prochnow Partner Greenberg Traurig	Breakdown of the legal requirements for labeling and the basic regulatory framework overseeing the beverage company.
2:10 – 2:40	Coffee Break
2:40 – 3:10	Bill Sipper Managing Partner Cascadia Managing Brands	Routes to market and distribution methodology
3:10 – 3:40	Debbie Wildrick Founder Growing Innovative Brands	Channel strategies and outline of different retail styles
3:40 – 4:10	Darrell Jursa SVP, Practice Lead Emerging Media Fleishman Hillard Chicago	Evaluation of online marketing tactics for beverage startups
4:10 – 4:30	Coffee Break
4:30 – 5:00	Brad Barnhorn President Barnhorn Growth Advisors	Framework of basic funding options for beverage startups
5:00 – 5:30	Neil Kimberley Founder Foods, Fluids and Beyond	Discussion of company leadership structure and setting up advisory boards
5:30 – 6:00	Leo Novosel (West Loop Beverages) Scott Lerner (Solixir) Katia Chiporukha (R.U.N. Enterprise)	Winning in Chicago and the Midwest: Ways that start-ups can introduce themselves in their home region