Held on April 10, Beverage School in Chicago presents a unique opportunity for launch-focused beverage entrepreneurs to get an early understanding of the most important issues in the business. It will also feature a panel that offers strategic advice on launching in the Midwest.
The event, which provides participants with the insights of veteran beverage entrepreneurs, executives, suppliers, and other experts, will be a one-day intensive “Beverages 101.” Registration for the one-day event will begin at 11:30 a.m., and the program will begin at 12:30 p.m. and will run until 6 p.m.
Beverage School in Chicago will be held at the Greenhouse Loft, 2545 West Diversey, Chicago, Ill.
Note that each instructional session will feature a question-and-answer period. Also note that these sessions will be filmed. All presentations will be made available for download.
|Welcoming address and introductions, explanation of the purpose and method of Beverage School.|
|Your Year One: The life of the beverage entrepreneur and key decisions faced by a new company.|
|The process by which a product goes from idea to manufacturable liquid suitable for packaging.|
|Breakdown of the legal requirements for labeling and the basic regulatory framework overseeing the beverage company.|
Cascadia Managing Brands
|Routes to market and distribution methodology|
Growing Innovative Brands
|Channel strategies and outline of different retail styles|
SVP, Practice Lead Emerging Media
Fleishman Hillard Chicago
|Evaluation of online marketing tactics for beverage startups|
Barnhorn Growth Advisors
|Framework of basic funding options for beverage startups|
Foods, Fluids and Beyond
|Discussion of company leadership structure and setting up advisory boards|
|Leo Novosel (West Loop Beverages)|
Scott Lerner (Solixir)
Katia Chiporukha (R.U.N. Enterprise)
|Winning in Chicago and the Midwest: Ways that start-ups can introduce themselves in their home region|