Beverage School Chicago Final Agenda Posted

BevNET is pleased to announce that the final agenda for Beverage School in Chicago is now available for viewing.

Held on April 10, Beverage School in Chicago presents a unique opportunity for launch-focused beverage entrepreneurs to get an early understanding of the most important issues in the business. It will also feature a panel that offers strategic advice on launching in the Midwest.

The event, which provides participants with the insights of veteran beverage entrepreneurs, executives, suppliers, and other experts, will be a one-day intensive “Beverages 101.” Registration for the one-day event will begin at 11:30 a.m., and the program will begin at 12:30 p.m. and will run until 6 p.m.

Beverage School in Chicago will be held at the Greenhouse Loft, 2545 West Diversey, Chicago, Ill.

Note that each instructional session will feature a question-and-answer period. Also note that these sessions will be filmed. All presentations will be made available for download.


11:30 – 12:30
Registration and Networking Lunch
12:30 – 12:40
John Craven
Welcoming address and introductions, explanation of the purpose and method of Beverage School.
12:40 – 1:10
Eric Schnell
Your Year One: The life of the beverage entrepreneur and key decisions faced by a new company.
1:10 – 1:40
Kate Ratliff
Technical Director
The process by which a product goes from idea to manufacturable liquid suitable for packaging.
1:40 – 2:10
Justin Prochnow
Greenberg Traurig
Breakdown of the legal requirements for labeling and the basic regulatory framework overseeing the beverage company.
2:10 – 2:40
Coffee Break
2:40 – 3:10
Bill Sipper
Managing Partner
Cascadia Managing Brands
Routes to market and distribution methodology
3:10 – 3:40
Debbie Wildrick
Growing Innovative Brands
Channel strategies and outline of different retail styles
3:40 – 4:10
Darrell Jursa
SVP, Practice Lead Emerging Media
Fleishman Hillard Chicago
Evaluation of online marketing tactics for beverage startups
4:10 – 4:30
Coffee Break
4:30 – 5:00
Brad Barnhorn
Barnhorn Growth Advisors
Framework of basic funding options for beverage startups
5:00 – 5:30
Neil Kimberley
Foods, Fluids and Beyond
Discussion of company leadership structure and setting up advisory boards
5:30 – 6:00
Leo Novosel (West Loop Beverages)
Scott Lerner (Solixir)
Katia Chiporukha (R.U.N. Enterprise)
Winning in Chicago and the Midwest: Ways that start-ups can introduce themselves in their home region

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