Vice President of Consumer Packaged Goods

Fair Trade USA

Consumer Packaged Goods is Fair Trade USA’s fastest-growing category, and largest regarding the value of goods certified, representing about 1.5 billion dollars in retail sales.  This category has increased steadily over the past few years, resulting in about $12 million in Fair Trade premiums earned by farmers in 2017.  

The scope of the category is quite broad: the priority commodities being cocoa, sugar, coconut, and tea.  This results in a broad geographic scope but particularly focused on the Ivory Coast, Dominican Republic, Belize, Paraguay, The Philippines, India, and China.  The market side is also very far-reaching, ranging from the largest consumer packaged goods companies (PepsiCo, Coca-Cola, General Mills, Kellogg’s, Hershey's) to much smaller brands sold primarily at Whole Foods or your local coop.  Beyond brands, the team also works with retailers, particularly Whole Foods, Kroger, and the leading club chains.  The Vice President of Consumer Packaged Goods reports to the Chief Commercial Officer.

The responsibility of the Vice President of Consumer Packaged Goods is as follows:

  • As category General Manager, set the team’s overall strategy, establishing a path of accelerated growth in impact to farmers, including:
    • Commodity-specific strategies for cocoa, sugar, tea, coconut
    • Cross-commodity strategies to evolve our offering to farmers
    • Targeted strategies for commodity traders, processors, manufacturers, brands, and retailers
    • Manage P&L, operating budget, and achieve revenue targets
  • Support the team, which includes ten people based in the U.S., and three contractors located in the Ivory Coast and the Philippines, in achieving their goals, including:
    • Regular check-ins with direct-reports
    • Providing strategic guidance in ingredient team check-ins
    • Selectively supporting or owning specific retailer and brand relationships
    • Co-designing innovations, particularly farmer-facing innovations
  • Support the team’s development and professional growth through direct coaching and by advising on courses to take
  • Serve as the primary contact to the leadership of the organization, including participation in Senior Management Team meetings, Quarterly Business Reviews, and other leadership meetings
  • Partnering with selected department leaders (e.g., Communications, Certification) in establishing shared goals

The ideal candidate will have the following attributes:

  • Bachelor’s Degree; MBA or similar graduate degree preferred
  • Sector Expertise – experience working with large consumer packaged goods companies, particularly in the food and beverage industry, and at least 10 years of experience and a proven track record of program development and leadership in several of the following realms: CSR, Global Development, Consumer Packaged Goods, Supply Chain, Sourcing and/or Compliance.
  • A passion for our mission, in particular helping $1/day smallholder farmers attain a sustainable livelihood
  • Experience with farmer and farm worker development issues, particularly in the developing world
  • Wide-ranging communication skills, from executives at multi-nationals to illiterate rural farmers
  • Excellent coaching and people development skills; experience coaching teams and developing leaders to meet current and future business needs
  • Analytical rigor - connecting the smallest details to the highest-level vision

To apply, please submit a resume and cover letter to the attention of the Chief Commercial Officer, Ken Redding

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