National Sales Director

SOTO sake

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SOTO SAKE is a premium Japanese Sake brand launched in 2015 in the North American market. With great respect of the past and the artistry of sake making, SOTO brings sake into the modern world with an approachable premium Junmai Daiginjo sake in a recognizable, stand-out bottle.  

The National Sales Director is a senior management role concentrated in product sales and management of the sales team. This team member represents the SOTO brand and will lead the Sales Managers, Brand Ambassadors, and Event Manager to deliver the business against the sales plan and key performance metrics. The role encompasses a balance between On-Premise and Off-Premise responsibilities. The Sales Director be held accountable for both quantitative & qualitative objectives.

The Sales Director will manage all distributor relationships and interface with agencies, brand partners, customers, and consumers to lead the company and represent SOTO professionally and culturally. Working on a start-up brand, this person needs to act entrepreneurial and get the job done.

SOTO means ‘outside’ in Japanese: a celebration of the earth’s purest elements brought together to make this premium quality all-natural product: finely polished specialty rice and pristine mountain water from the Niigata prefecture. The expertise of our Toji (brewmaster) ensures a delicate smoothness with a mild taste and elegant aroma. Ingredients matter to us and while we use quality rice and pure water to create our sake, the key ingredient in SOTO is our people.