Dual Sales Manager – West Side Michigan

Blake's Hard Cider Co.

Apply for this Job

Dual Sales Manager – West Side Michigan

Blake’s Hard Cider Co. is looking for a Regional Sales Manager based out of Grand Rapids, MI.  The position is responsible for managing sales, distributors, accounts, events, and inventory across the west side of Michigan and surrounding areas.  This candidate is expected to create relationships with on and off premise accounts, grow sales in existing accounts, and work closely with our distributor network to achieve territory goals.  This position reports to the Director of Sales.

Check out our story and a few of our awesome videos at www.blakeshardcider.com.


Includes the following and other duties may be assigned:

  • Supports Blake’s Hard Cider Co’s Core Values and Purpose
  • Supports Austin Brothers Beer Co’s Core Values and Purpose
  • Maintain constant communication with Director of Sales
  • Work directly within the assigned territory wholesalers and their sales staff to promote sales & the brand, as well as achieve target distribution and volume goals
  • Maintain consistent market visitation and schedule between all assigned territories; work quarterly with target account list and visitation schedule including chain and independent on and off premise accounts
  • Develop quarterly target lists built from goals and objectives
  • Develop and maintain positive relationships with retail accounts
  • Monitor cider & beer inventory to maintain proper amounts based on sales trends, promotions, and seasonal changes; monitor product for freshness
  • Conduct brand training
  • Monitor market trends and report them to the team
  • Coordinate and execute special events and festivals in the territory
  • Maintain professional image and demeanor at all times
  • Perform administrative tasks as they are assigned (expense reports, weekly work calendar, distribution targets, discount programs, price surveys)
  • Daily forms filled out in KARMA notes via VIP Mobile app


  • Bachelor’s Degree in Business or related field
  • 1-3 years of beverage sales experience on the Distribution, Supplier, or Retail side
  • Ability to take initiative and work with a limited amount of direction and work both independently and within a team to accomplish goals; must be self-motivated
  • Thorough understanding of cider, beer and the 3-tier system
  • Strong presentation skills and enjoys talking in front of large groups of people
  • Ability to travel frequently, working a flexible schedule including nights and weekends (not a 9-to-5 commitment)
  • Clean driving record, comprehensive auto insurance and a reliable source of transportation
  • Have a laptop/iPad/tablet available to take along while visiting customers & for communications
  • Computer proficiency in Microsoft Office - Excel, Word and PowerPoint
  • Ability to lift at least 50 lbs
  • Live in or willing to relocate to Grand Rapids

A few other things we’re looking for:

Have a natural teaching ability and outgoing personality

Have a passion for what you do and this lifestyle

Are charismatic, friendly, and approachable

Will take a personal interest in the accounts you serve

Certified Cicerone

Vermont Information Processing experience

This position is a full time exempt position and offers:

Salary & Competitive Commission Program

Paid Time Off & Holidays

Blue Care Network Healthcare Plan

Cell Phone Reimbursement

Fuel Reimbursement

401k Matching Program

To apply, please email your resume and cover letter to HR@blakefarms.com.  Please title your email “I Want To Sell for Blake’s and Here’s Why” and write a few sentences on why you think you’d be a good fit here at Blake’s Hard Cider as a Dual Product Sales Manager!