Sales Representative

Brands of Britain, LLC

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Brands of Britain, LLC imports and markets a fast-growing portfolio of multi-award winning beverages from the UK. Our brands can be found in upscale hotels, fine dining establishments and key retailers throughout the US.
We are seeking a high-performing Sales Representative based in our San Ramon, CA office who brings strong leadership qualities, passion for the food & beverage business, and a desire to be part of a winning team. The position requires a self-motivated, organized, and ambitious person with beverage sales experience to manage our rapidly developing non-alcoholic cocktail beverage brand, Fever-Tree Premium Mixers.

Fever-Tree is now sold in over 35 countries, served in the 7 world’s top 10 restaurants and endorsed by bartenders, drink critics and gastronomes alike. Be a part of a dynamic team that is pioneering the premium mixer category and changing perceptions of cocktail mixers throughout the industry.

Position Description:

The representative will be responsible for directing and supporting distributor sales teams, and working directly with on and off-premise accounts to develop sales of Fever-Tree Premium Mixers within the region.

Key Responsibilities:

  • On-going interaction with distributor management and sales representatives, informing distributor sales personnel about our brand, implementing national strategies and developing/executing local programs.

  • Meet with key on- and off-premise accounts within the assigned area to develop strong working relationships.

  • Serve as the primary contact for distributor sales teams to ensure they are informed of our local and national objectives and programs, while providing support for all sales related activities.

  • Look for opportunities to expand brand visibility via special events within the local market.

  • Actively participate in events, which often occur in the evenings or weekends.

  • Maintain calendar of activities and promotions and ensure efficient communications with and/or between distributors and other parties.

  • Be a driving force behind special projects, such as new item launches, distribution drives, distributor sales incentive programs, verifying distribution, etc.


  • Bachelor’s degree.

  • Minimum of 2 year sales experience in the beverage or food industry (required).

  • A passion for selling and a desire to roll up your sleeves and get things done

  • Understands distributor dynamics and how to sell premium brands.

  • Demonstrate ability to develop and maintain effective working relationships with distributors and accounts.

  • Excellent oral and written communication skills.

  • Excellent computer and software skills.

  • Extremely organized & detail oriented - ability to handle various tasks simultaneously, organize, prioritize, make decisions and work efficiently and effective under deadlines.

  • Outgoing, ambitious & committed to team success.

  • Ability to exercise independent judgment and be able to work and think strategically.

  • Customer focused, with a passion for the food & beverage industry.

    Other Requirements:

  • Ability to work weekends and extended days.

  • Ability to travel 50% of work schedule

  • Position requires a valid driver’s license and car.

    Competitive compensation, bonus opportunity, medical & dental insurance, 401K - plus match

    Brands of Britain is an equal opportunity employer.

    Job Type: Full-time

    Required experience:

  • Food & Beverage Sales: 2 years

    Required education:

  • Bachelor's