MALVERN, Penn. —Â Wedderspoon, passionate steward of Manuka Honey-based wellness products that awaken energized living and the #1 selling Manuka Honey brand in North America, today announced it achieved significant year-over-year gains, driving growth in all channels of retail. Manuka Honey is one of the fastest growing segments in store aisles as consumers learn about this amazing superfood. Combined 52 week Nielsen and SPINS data shows Wedderspoon is the brand driving mainstream demand and adoption of the delicious, velvety gold superfood â accounting for 73 percent of the combined growth of the Manuka category at Conventional grocery, Natural and Specialty stores.
Founded with a vision to help all of humanity buzz with vitality, Wedderspoon has been a trusted authority in nurturing and collecting the highest quality, genuine, raw Manuka Honey for more than 10 years. In 2017, the brand secured sizeable new retail partnerships including CVS, Sprouts, Publix, and Natural Grocers. It addition it also launched innovative new formats for Manuka Honey, including its Organic Manuka Honey Pops for Kids, a delicious, better-for-you, family-friendly treat made with simple ingredients including Organic Manuka Honey, and 100% RDA Vitamin C.
âItâs rare to have the opportunity to literally develop a new category from the ground up, but that is exactly what Wedderspoon has done in the U.S.,â said Rebecca Remley, CEO of Wedderspoon. âWe knew from the beginning that the potential for Manuka Honey in the U.S. market was massive, and to do it right would take a thoughtful and unconventional approach rooted in consumer education, innovation, and traceability in the supply chain from hive to home. 2017 was a phenomenal year for us, and marks a culmination of awareness in the North American market, coupled with more widespread availability of our Manuka Honey-based products throughout the U.S. rather than isolated on the coasts. Weâre grateful to all our retail partners as well as consumers who are truly embracing the Manuka life!â
While New Zealanders have been relying on Manuka Honey as a holistic superfood for centuries, the category in the U.S. is still in its infancy. Wedderspoon expertly captures the lusciously rare and powerful nature of genuine Manuka Honey, to create its dynamic collection of products to support daily wellness, including: Non-GMO Project Verified Raw Manuka Honeys, Organic Manuka Honey Drops, Organic Manuka Honey Pops for Kids, and Manuka Honey-infused Body Care. Each product thoughtfully honors the untamed, vitalizing essence of rare honey, which is exclusively produced by bees feeding off the Manuka bush on New Zealandâs North and South Islands.
Wedderspoon pursues Non-GMO Project Verification, USDA Organic, Halal, and Kosher Certifications whenever possible. Its products are available at specialty, natural, and traditional grocers nationwide, including Whole Foods Market, Wegmans, Publix, Sprouts, CVS, Natural Grocers and online at Amazon.com. For more information, visit wedderspoon.com.
Founded in 2005, Wedderspoon is a passionate steward of Manuka Honey-based wellness products that awaken energized living. Wedderspoon offers a dynamic collection of expertly crafted products to support daily wellness, capturing the lusciously rare and powerful nature of genuine Manuka Honey, which is exclusively produced by bees feeding off the Manuka bush on New Zealandâs North and South Islands. From its use in home âremedies,â the kitchen, and in beauty and active lifestyle self-care rituals, Wedderspoon Manuka Honeyâs vibrant health properties make it one of the most highly sought after holistic wellness ingredients in the world. Wedderspoon products are available at specialty, natural and traditional grocers nationwide, including Whole Foods Market, Wegmans, Publix, Sprouts, CVS, Natural Grocers and online at Amazon.com. For more information, visit wedderspoon.com.