COLONIA HEIGHTS, Va. — Sabra Dipping Company, maker of America’s favorite hummus, introduced a new line of Mediterranean Bean Dips, launching with three flavors: White Bean with Spinach & Roasted Garlic, Red Bean with Sundried Tomato & Basil, and Black Bean with Roasted Tomato & Smoked Paprika. Celebrated for its hummus, Sabra is credited with creating wholesome dips and propelling growth through continued innovation and commitment to quality. This latest innovation embraces Sabra’s Mediterranean heritage, expanding the brand’s breadth by offering consumers another great tasting, plant-based option to feel great about enjoying and sharing.
“Sabra’s new line of Bean Dips brings the flavors of the Mediterranean home for American consumers,” said Liza Laibe, director of marketing innovation at Sabra Dipping Company. “Our focus on the consumer guided us toward this category expanding innovation and the feedback we’ve received in early market roll outs has been excellent. Sabra Mediterranean Bean Dips deliver a fresh bold taste with every delicious bite and pair beautifully with veggies, tortilla and pita chips. We think you’ll enjoy every scoop.”
Sabra’s Mediterranean Bean Dips are made with simple ingredients. White Bean with Spinach & Roasted Garlic brings a Tuscan style flavor to the table with the blend of roasted garlic, spinach and white beans. Red Bean with Sundried Tomato & Basil delivers a creamy combination of savory red beans, tangy sundried tomatoes and a bold basil flavor. Black Bean with Roasted Tomato & Smoked Paprika is a blend of hearty black beans, real tomatoes and smoky paprika. Each flavor is made with wholesome beans, real vegetables, and Mediterranean herbs and spices and has 2g of protein per serving. All flavors are gluten-free, dairy-free, kosher, and made without genetically engineered ingredients.
“At Sabra, everything starts in the kitchen,” said MaryDawn Wright, Corporate Executive Chef at Sabra Dipping Company. “Each day, we taste, test, and reimagine new possibilities in food to create flavorful ways of eating and connecting. Culinary inspiration comes from all around and the nourishing warmth of rich bean flavor and aromatic scents of fresh herbs and spices come to life in this new line of Mediterranean Bean Dips. Whether you’re hosting a crowd, feeding your family or savoring a guilt-free afternoon indulgence, Sabra Mediterranean Bean Dips were created with love in our kitchen for you and yours.”
Sabra, which has 60% hummus market share, is uniquely positioned to bring a new category of Mediterranean inspired dips to market. Sabra’s Mediterranean Bean dips will be the first of Sabra’s product line to hit the shelves featuring the refreshed branding and logo unveiled last month. The rebranding includes an updated logo, restyled label design and original on-pack photography highlighting the plant-based ingredients in Sabra products and celebrating the brand’s Mediterranean inspired heritage.
Sabra’s Mediterranean Bean dips are available this month in the deli section of grocery stores and supermarkets nationwide. Learn more at www.sabra.com
About Sabra Dipping Company
Sabra Dipping Company is the leader in the Fresh Dips category and producer of America’s top-selling hummus. Sabra’s award-winning products offer consumers fresh new ways of eating and connecting and include more than a dozen flavors of hummus and a wide range of refrigerated dips including salsa, guacamole and tzatziki. Sabra’s range of offerings includes items that are vegetarian, organic, gluten-free, kosher, vegan and made without genetically engineered ingredients and can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a gold LEED certified factory in Virginia. Find Sabra at www.sabra.com, www.youtube.com/sabra, www.facebook.com/sabra, www.instagram.com/sabra, www.twitter.com/sabra and www.pinterest.com/sabradips.