Ithaca Cold-Crafted Expands into The Fresh Market and Launches New Classic Hummus
ITHACA, N.Y. — Ithaca Cold-Crafted, creators of the first hummus to deliver authentically fresh flavors by using only real ingredients and HPP, announced today that they have gained distribution into The Fresh Market. This marks their largest expansion outside of the Northeast since launching the premium line of distinctly fresh and flavorful hummus at Wegmans in 2015.
“We are thrilled to continue elevating this category with a retailer who shares our vision of bringing consumers better quality food, packed with the fresh flavors of real ingredients,” said Founder and President Chris Kirby. “Our focus since inception has been to grow only as fast as our quality standards allowed, focusing on the strong community we’ve built with our customer base and retail partners. We recently invested in HPP, which improves shelf life without degrading the taste or texture of our hummus. It’s a very exciting time for our brand as this increase in shelf life allows us to share our products with more consumers who have been waiting for a long time now!”
In addition to growing distribution, Ithaca Cold-Crafted is also releasing a new Classic flavor designed to offer an introductory experience of the Ithaca brand to first time consumers.
“The new Classic flavor is incredible, with a touch more tahini than the rest of our hummus and just a hint of spice. It’s more of an Israeli style hummus than our Fresh Lemon Garlic flavor, which was inspired by a Lebanese variation,” said Kirby, a former chef and self-proclaimed flavor fanatic. “My passion for creating great tasting food is constantly fueled by the reaction I get when people taste it and freak out over how good it is. I can’t wait for this flavor to hit the shelf; the feedback is going to be insane!”
Ithaca Cold-Crafted is available at various grocery retailers nationwide including Wegmans, Whole Foods, Central Market, Lucky’s Market, Lunds & Byerlys, Sendik’s, Berkley Bowl, Rainbow, and Oliver’s. Their foodservice line is currently served in the first-class cabin on Virgin Atlantic and Alaska Airlines, as well as in prepared foods at the Amazon Go pilot locations in Seattle, WA. The company will be launching an online store in March 2018 on their website, www.ithacacoldcrafted.com.
About Ithaca Cold-Crafted
Ithaca Cold-Crafted was founded in 2014 by former chef, Chris Kirby who was joined in 2017 by industry veteran and food manufacturing expert, Frank Cavallaro. Their hummus is a delicious representation of the superior quality that can only be achieved by using real ingredients, cold processing techniques, and HPP. Ithaca Cold-Crafted is 100% committed to delivering products with distinctly fresh flavors by using real ingredients and avoiding thermal pasteurization. Their current line of hummus is 100% all natural and free from preservatives, concentrates, and artificial or natural flavors. Flavors include Classic, Lemon Garlic, Lemon Dill, Lemon Beet, Roasted Red Pepper, and Smoked Chipotle which are all available in 10 oz retail packs as well as HPP foodservice pouches.
For more information, visit www.ithacacoldcrafted.com
