BROOKLYN, N.Y. — FINE & RAW, an industry-leading craft chocolatier based in Brooklyn, launched its redesigned signature line today. Featuring colorful packaging, two new flavors, and thinner bars, the redesigned line is available now ahead of FINE & RAW’s participation in the 2018Summer Fancy Food Show (Booth 6140). Chocophiles can indulge in the updated signature line by ordering from fineandraw.com or visiting one of its many retailers around the world.
With FINE & RAW founder Daniel Sklaar acting as art director, the brand shifted its wrapper artwork to a natural look that reflects its chocolate creations. The enlivened compositions, which in corporate floral imagery and vivid colors, trend against the industry’s predisposition towards linear, non-organic patterns.
The decision to switch to thinner bars – now 40% slimmer at 4mm thick but still 2 ounces – was inspired by food science data. Sklaar researched methods to build upon the palatability of FINE & RAW’s bars and learned that by increasing their surface area, their heavenly chocolate molecules are more quickly released on the tongue. After first experimenting with thinner bars in his Brooklyn Bonnie collection, Sklaar loved the result and applied the change to every bar. Combined with FINE & RAW’s high-quality organic ingredients, the updated signature line boasts the brand’s richest and most complex flavor profiles to date.
In addition to FINE & RAW’s current line of more than 20 bars, confections, butters, spreads and more, chocolate lovers can spoil themselves with these two new varieties:
- Cashew Nut Butter: We’ve blended housemade raw cashew butter into our dark chocolate, enhanced by lucuma and vanilla, for an incredibly creamy bar with notes of caramel cookie.
- 70% Cacao: Simple and straightforward – 70% dark chocolate with no adornments – this bar blends the best cacao beans in the world with coconut sugar and cacao butter.
“Our redesign reflects not only our obsession with making the best craft chocolate in the world, but leading the industry in innovation from ingredients to presentation,” said FINE & RAW founder Daniel Sklaar. “The thinner bars magically dance on the palate like no other chocolate, and our vibrant new packaging means our bars look and taste beautiful.”
About FINE & RAW Chocolate
Based in Brooklyn’s industrial Bushwick neighborhood, FINE & RAW Chocolate is a bean-to-bar operation wholly focused on creating delicious, socially-conscious, craft chocolate. Founded by Daniel Sklaar in 2008, the company creates sustainably sourced products made with unrefined sweeteners and 100% organic ingredients. FINE & RAW manufactures and hand-wraps its signature bars, truffles, spreads and butters entirely in-house. By using a low heat process, FINE & RAW maintains the vitality and nutritional content of the “superfood” raw cacao, which is incredibly high in antioxidants, tryptophan, Vitamin C, magnesium, serotonin and zinc. Additionally, every product is both plant-based and kosher. No other craft chocolate tastes as fine as FINE & RAW!