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Droga Chocolates to Debut New Caramel at Winter Fancy Food Show

LOS ANGELES — Droga Chocolates, LLC, maker of Money on Honey, 2016 SOFI winner and the first and only ever line of wildflower honey caramels, announced today that it will be debuting new varieties and consumer-focused certifications at the 2018 Winter Fancy Food Show in San Francisco.

Droga, who debuted its first Money on Honey caramels in 2011, has rapidly expanded the line into numerous flavor varieties across both gift and Food, Drug, Mass and Club packaging. Money on Honey caramels eliminate all corn syrup and are sweetened only by pure honey and cane sugar blended with real cream and butter and finished with Certified Fair Trade dark chocolate creating a premium, delicate, and more wholesome alternative to other caramels in the market.

These new offerings that will be seen for the first time at this premier trade show include:

  • Dark Chocolate Toasted Coconut Almond Money On Honey caramels in a variety of sizes including: FDM and Club size stand up pouch bags.
  • New certifications for all of the current Money On Honey varieties including: Non GMO, Gluten Free and True Source Honey in addition to their current Fair Trade Certified ingredients.
  • A 3-piece grab-and-go pack of Money on Honey Dark Chocolate French Sea Salt launching in a caddy for easy merchandising.

“We are excited to be debuting our brand new flavor of Toasted Coconut Almond within our award-winning Money on Honey line, a flavor profile that’s extremely on trend and we expect to become a best seller just behind our number one French Sea Salt,” said Michelle Crochet, Droga’s Founder and President. “Our national distribution in Starbucks and Walgreens and key regional distribution such as Wegman’s and Whole Foods in the past year has been driving more awareness of our brand nationwide, and we expect strong sales with our new skus, particularly driven by our new certifications that consumers are asking for, including Gluten Free and non-GMO, which sets us apart within the candy category.”

A portion of all Money on Honey sales is donated to Project Apis M., a non-profit organization whose mission is to fund and direct research to enhance the health and vitality of the honey bee population.

Visit Droga at Booth #355

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