Nosh

Dr. Praeger’s Reinvents Meatless Alternatives with Pure Plant Protein Product Line

ELMWOOD PARK, N.J.– Hold the meat (and soy)! Pea protein and vegetables – including carrots, sweet potatoes, butternut squash and black beans – lead the ingredients of Dr. Praeger’s new meatless product line: Pure Plant Protein. The flavorful soy-free plant-based burgers, breakfast sausage and chickenless tenders deliver a meaty texture and boost of plant-based protein with all the veggies and clean ingredients for which the brand is known.

“We’re bringing clean ingredients to the growing meatless category and packing in the protein while loading up with real vegetables for added nutrition – without any of the fake stuff making headlines,” says Dr. Praeger’s CEO Larry Praeger. “Flexitarians are one of the fastest-growing groups out there. They want and deserve better tasting meatless products with ingredients they know and recognize. This is for them.”

High in fiber and protein – 10g or more per serving – all Pure Plant Protein products are soy and gluten free, and made with high-quality pea protein, three or more vegetables and avocado oil. The full crave-worthy line includes:

Two true plant-based Veggie Burgers: a reintroduction of the grill-ready All-American and a new veggie-forward Sweet Heat Beet
Breaded Chick’n Tenders in three satisfying and savory flavors: Classic, Gametime Buffalo and Grampa Mel’s BBQ
Sunday Funday Meatless Sausage, a hearty high-protein breakfast patty
Super Greens Veggie Nuggets, power-packed with three super greens in a format kids will love
Pure Plant Protein will debut at Natural Products Expo West (booth #453) and will roll out in natural and conventional grocers nationwide this summer. Like all Dr. Praeger’s products, they’re made with simple, whole food ingredients and are Kosher, certified gluten free and Non-GMO Project verified. Expected SRP is $4.99 per box.

About Dr. Praeger’s

Dr. Praeger’s Sensible Foods was founded in 1994 by two practicing cardiothoracic surgeons. The doctors set out on a simple mission to make eating healthfully delicious. Today, the family owned and operated company is a leader in the all-natural, vegetarian, vegan, gluten free, and kosher frozen food categories. The company’s wide ranging line of products includes veggie burgers, bowls, cakes, puffs and hash browns, as well as sustainable seafood items, Kid’s Littles, and more. For more information visit www.drpraegers.com.

Reader Comments