NORTH HAVEN, CONN.– SuperSeedz, the gourmet pumpkin seed brand from Kathie’s Kitchen, announced the introduction of a new line of organic snacking seeds. The new items, which will be unveiled at Expo West in March, will be available in three flavors — Pink Himalayan Salt, Garlicky Dill and Dark Chocolate & Sea Salt–and are expected to retail for $4.49 to $5.49 for a 4-ounce pouch.
The new line is the latest innovation from the company that has been the number one premium pumpkin seed brand and the fastest growing for the last two years. “Consumers have definitely responded to our concept,” said founder Kathie Pelliccio. “And because SuperSeedz has consistently added incremental growth to the snacking nut and seed category, we’re really becoming an integral part of retailers’ product mix. We think our organic offering will be even bigger.”
SuperSeedz grew nearly 80% in 2016 according to SPINS, and is poised to continue in 2017. The brand has been one that has benefited from the widespread adoption of plant-based foods and the dramatic increase in snacking. According to a 2016 IRI report, approximately 46% of US consumers now snack three or more times per day.
Beyond the latest consumption trends, SuperSeedz indicates that attracting a traditionally underserved female millennial consumer to the seed sub category has proven to be pivotal. According to Pelliccio, “other women like SuperSeedz for the same reasons I do. They like the clean, simple, organic ingredients; they like that they are an allergy friendly and an inherently nutritious snack for their families; and most off all they love that SuperSeedz have no shells and are dry roasted with yummy flavors.”
With flavor as a focal point, the new SuperSeedz Organic packaging continues with the brand’s established premium theme which utilizes colorful, artistic representations of a pumpkin on the white backdrop of a standup pouch. Each pumpkin indicates a different flavor, which according to Pelliccio, also represents the fun brand personality and the artistic inspiration that drives the development of the SuperSeedz flavors. “Making delicious, nutritious snacks is an art. If you don’t approach it that way consumers just won’t buy them again.”
All three of the organic flavors are organic certified, Non-GMO Project verified, vegan, allergy friendly and will feature up to eight grams of complete plant-based protein. SuperSeedz expects to begin shipping the new line in April 2017.
Rooted in homegrown beginnings, the idea for SuperSeedz was cooked up by founder Kathie Pelliccio in her own kitchen. Kathie, a mother of five, chef and entrepreneur, was experimenting with dry-roasted pumpkin seeds as a healthy snack for her family. Years later, the business has since grown from a small seedling into the number one premium pumpkin seed brand, encouraging and empowering consumers to not have to sacrifice flavor for nutrition. With the addition of the new Organic line, SuperSeedz is now available in 11 mouthwatering flavors. Each is dry-roasted in small batches without shells, using a proprietary, artisanal pan-roasting technique that bakes the seasoning right in to each seed. The result is an enhanced snacking experience with unparalleled taste and a delightfully addicting crunch. SuperSeedz are sold at grocery, health food and gourmet food retailers across the U.S., including Whole Foods, Sprouts and Safeway/Albertsons Inc. stores. They can also be purchased online at superseedz.com.