Pittsfield, N.H.– Rustic Crust, handcrafted, all-natural, ready-made pizza crust, announces its new “Non-GMO Project Verified” status. Rustic Crust-prepared pizza crusts will now be adorned with a Non-GMO Project label, confirming that the products contain no genetically modified ingredients.
“We owe our customers total disclosure on what’s in that crust or that pizza — and what’s not,” said Rustic Crust CEO Brad Sterl. “This is similar to the movement a few years back when dairy brands were convinced by consumers to reject milk containing artificial bovine growth hormone, or rBST. I think consumers’ feelings about GMOs are similar: If it’s fake or unnatural, we don’t want it in our food.”
The move is on-trend within the industry, as many brands have opted to adopt a similar non-GMO stance. Consumers demand more transparency about what ingredients are in the food they consume and are looking for clean and healthy ingredients when purchasing products.
According to NonGMOProject.org, Non-GMO Project Verified is the fastest-growing label in the natural products industry and the most-trusted non-GMO label among consumers. The Non-GMO Project is a nonprofit organization whose mission is to educate and provide verified non-GMO choices to consumers by preserving and building sources of non-GMO products. In its mission statement, Non-GMO Project states that “everyone has a right to know what is in their food and deserves access to non-GMO choices.”
Although, like Rustic Crust, more and more companies are pursuing verification, it is no easy feat! The process is lengthy and costly and involves individual testing of all ingredients of each product submitted for verification. It is a third-party certification, which are best because they provide an unbiased and transparent decision when it comes to verification, ensuring that consumers can confidently know that what they are consuming contains no genetically modified ingredients.
Rustic Crust already provides consumers with all-natural, organic pizza crusts and flatbreads. This Non-GMO Project Verified status is just another way that Rustic Crust shows its dedication to buyers and its willingness to be transparent and honest about the ingredients used in its products.
For more information, or to find out where to pick up your very own Non-GMO Project Verified Rustic Crust pizza crust, visit rusticcrust.com.
About Rustic Crust
Located in Pittsfield, N.H., the company’s shelf-stable crusts come in several flavors including Cheesy Herb, Italian Herb, Tuscan Six Grain, Classic Sourdough and Ultimate Whole Grain. Rustic Crust’s proprietary recipes and packaging techniques allow the shelf-stable crusts to have a long shelf life of 120 days without the use of chemicals or artificial preservatives. The company is committed to using only the highest-quality, all-natural ingredients, such as whole-grain flour, fresh herbs, cold-press olive oil, vine-ripened tomatoes, and hand-picked vegetables. Frozen pizzas flavors include Basil Pesto & Roasted Pepper, Ultimate Cheese & Herb, and Cheese & Vine-Ripened Tomato. Rustic Crust was launched in September 2005 at The Natural Products Expo East Show as one of the “Top Five Most Innovative Products” at the show. For more information, visit http://rusticcrust.com.