Los Angeles, CA– Purely Pinole, the first brand to introduce the Aztec power food pinole (pih-nol) to the U.S., is pleased to announce it has earned Non-GMO Project Verification across its entire line of delicious hot breakfast cereals.
Created by the Aztecs more than 500 years ago for energy and endurance, pinole is made from a rare variety of ancient purple maize (roasted for rich, nutty flavor), chocolatey cacao, and hints of cinnamon. A nutritional powerhouse, Purely Pinole helps consumers get more out of breakfast by delivering high protein, high fiber, and free radical fighting antioxidants in every bite.
“The maize that powers pinole has been a staple of indigenous diets for centuries,” states Claudio Ochoa, co-founder of Native State Foods, the manufacturer of Purely Pinole. “Over time, humans stripped that maize of its nutrients and turned it into the genetically modified corn that is now found in processed, unhealthy foods. Certification through The Non-GMO Project demonstrates our commitment to returning to the way food should be – real, healthy, and nutritious.”
Co-founder Angela Palmieri agrees, “We are committed to providing consumers with a transparent marketplace experience. Our personal commitment to seed-to-shelf responsibility means we work directly with small family farmers here in the U.S. to ensure the integrity and quality of our products at each stage of their development.”
The Non-GMO Project is the most trusted verification in North America for non-GMO products. To receive verification, products must meet the Project Standard set forth by industry experts and stakeholders. Facility inspections, annual audits, and ongoing testing of at-risk ingredients are a part of this process to ensure products remain as natural as possible.
About Native State Foods
Native State Foods is the first company to introduce pinole to the U.S. through its Purely Pinole brand of breakfast and snacking products. Our mission is to provide better food for people and the planet by putting real nutrition back into the hands of consumers. The company is a proud member of 1% for the Planet, a global movement of companies donating at least 1% of annual revenues to environmental organizations worldwide.
Purely Pinole is available at retailers including Wegmans, Sprouts, and Whole Foods as well as online at Amazon and www.PurelyPinole.com.