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Pure Leaf Launches Home Brewed Matcha Teas

ENGLEWOOD CLIFFS, N.J. — Pure Leaf announced today the launch of its first-ever home brewed Matcha Teas. Sourced from Rainforest Alliance Certified tea estates in Kagoshima, Japan, the two new Matcha offerings from Pure Leaf—Pure Matcha and Matcha with Ginger—are available in pre-portioned, individually wrapped sachets to give tea lovers a perfect cup of Matcha every time.

To ensure its genuine tea essence shines through, Pure Leaf Matcha is expertly crafted from high-quality tea leaves that are simply shade-grown, plucked, dried and ground for a full-bodied, smooth taste. The high-quality herbs and spices found in Matcha with Ginger are specially selected and blended with the fine Matcha powder for a delicious ginger kick.

“As more Americans choose to make tea part of their daily routines, they are looking for an authentic home brewed tea experience at an accessible price,” said George Hamilton, Tea Director at Unilever. “Both uncompromised and uncomplicated, the new Pure Leaf home brewed Matcha Teas allow for consumers to enjoy high-quality Matcha at home in just a few simple steps.”

Sold in 12-count jars for a suggested retail price of $8.49, Pure Leaf home brewed Matcha Teas are available in grocery, mass market retailers and select club stores nationwide, and online via retailers at pureleaf.com. For more tips on all things Matcha, check out the Pure Leaf Matcha 101 Series at pureleaf.com/us/matcha-teas.

The new Pure Leaf home brewed Matcha Teas join the full range of Pure Leaf home brewed Teas, available in 10 hot and iced, bagged and loose-leaf varieties. See all flavors at pureleaf.com.

About Unilever United States, Inc.

Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Sir Kensington’s, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.

The Unilever Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.

Unilever was ranked number one in its sector in the 2016 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running. Unilever has pledged to become carbon positive in its operations by 2030.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

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