Now in Supermarkets, Dole Launches Chopped Salad Kit
MONTEREY, Calif.– Dole, the #1 salad kit brand, responds to consumer demand by introducing a new salad kit that brings together two of the most popular salad kit combinations – Caesar and Chopped. Caesar remains America’s #1 salad kit flavor, and DOLE® Chopped Salad Kits continue to have strong acceptance into household meal occasions.
The new DOLE Chopped Caesar Salad Kit delivers layers of craveable crunch and flavor that define Dole’s leading restaurant-style chopped salads, while providing a new twist on a family favorite. Dole is redefining a traditional Caesar with a unique and craveable salad experience – Crispy Quinoa, Crumbled Garlic Bread Crouton Crumbles, Ground Black Pepper, Shredded Parmesan Cheese, bite-sized Romaine and Dole’s Signature Caesar Dressing.
“As a leading salad kit brand, Dole is pleased to introduce a new salad kit developed specifically to meet consumers’ salad kit preferences for Caesar and chopped salads,” explained Barbara Dan, Dole’s senior VP of innovation. “One of the top-performing new products in Dole’s consumer taste tests, the DOLE Chopped Caesar Salad Kit redefines a family favorite into a craveable chopped salad that delivers layers of Caesar flavor and crunch in every bite.”
This new salad kit arrived in supermarkets nationwide in mid-August, in time for fall meal-planning and entertaining, for the suggested retail price of $3.99. The DOLE Chopped Caesar Salad Kit joins Dole’s seven other popular chopped salad kits, and is available in the refrigerated packaged salad section adjacent to salads.
Dole is the leading chopped salad kit brand with the #1 selling chopped salad kit, DOLE® Sunflower Crunch Kit, and has been a key contributor to growing the chopped salad kit segment to $500 million since its introduction. This new salad kit joins Dole’s other popular Caesar offerings. Look for your favorite salad kits from the #1 salad kit brand available in your refrigerated packaged salad section.
For more information on Dole’s entire packaged salad line, go to www.dole.com, or visit us at www.facebook.com/Dole.
About Dole Food Company, Inc.
Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, visit www.dole.com or follow us on Facebook at www.facebook.com/dole.
