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Nielsen-Massey Introduces Line of Organic Flavors

WAUKEGAN, ILLINOIS– This year, Nielsen-Massey celebrates 110 years of culinary excellence as a leading purveyor of high-quality pure and natural vanillas and flavors. With more than a century’s worth of experience in creating and perfecting custom blends and flavors, the third-generation family company continues to exceed customer expectations.

At this year’s Summer Fancy Food Show in New York City, Nielsen-Massey unveiled four new organic pure flavor products, including Organic Peppermint Extract, Organic Almond Extract, Organic Lemon Extract and Organic Orange Extract. Each flavor was available in 2-, 4-, 18-ounce and gallon bottles.

“We take pride in being one of the industry’s most innovative thought leaders, and are well-attuned to the dynamic growth that’s taking place in the organic food space,” said Kirk Trofholz, Chief Executive Officer. “In response, we’re pleased to be introducing four new certified organic botanical extracts.”

  • Organic Peppermint Extract is crafted from the finest mint oils grown in the Midwest under the strictest quality standards. Perfect for flavoring teas and complementing chocolate in cakes, icings and ice cream. And, for a refreshing delight, add it to savory dishes such as pork, lamb and poultry.
  • Organic Almond Extract is one of the most popular flavors used in baking. Bitter almond oil is made of stone fruit grown in California, South Carolina and Georgia. Pair it with vanilla, chocolate, maple or butterscotch, or use it sparingly to accent salad dressings, sauces, custards or ice cream.
  • Organic Lemon Extract is produced from California lemon oil rounded out with peel notes and full of flavor. It pairs well with fish, pork and chicken dishes, and blends with a variety of herbs. Add a splash of citrus to beverages, vegetables, cakes, cookies, frozen desserts, jams, pies, pastries and so much more.
  • Organic Orange Extract is bright, sunny and refreshing. The extract is produced using rich, juicy orange oils from Florida balanced with notes from sweet Wild West Indies Orange Oil. It’s the perfect partner for savory dishes like rice, chicken and fish as well as fruits, jams, marmalades, salad dressings and desserts.

To commemorate the Company’s 110th anniversary, Nielsen-Massey will preview its first limited-edition product, Madagascar Bourbon Pure Vanilla Extract Reserve.

“Ten years ago, we began crafting this vanilla extract in anticipation of our 110-year anniversary,” said Trofholz. “We are unique in how we manufacture our pure vanilla and the Reserve is no exception. After using our cold-extraction process to draw out the delicate and distinctive flavor components of the Madagascar Vanilla Beans, we then aged this small batch in custom oak barrels for 10 years, developing tannin characteristics that further enhance the vanilla bean flavor notes and allow for deeper levels of creamy richness, complexity and uniquely velvety undertones.”

Use this high-quality and versatile vanilla to add flavor distinction to both sweet and savory dishes. Available starting October 2017 on NielsenMassey.com, each Nielsen-Massey Reserve bottle is numbered, testifying to its limited nature and uniqueness.

About Nielsen-Massey Vanillas

Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey’s Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar, Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract, Organic Madagascar Bourbon Pure Vanilla Beans, and a line of Organic Flavors.

Nielsen-Massey Vanillas also offers a full line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. All Nielsen-Massey products are Allergen-Free and certified Kosher and Gluten-Free. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

For more information about Nielsen-Massey Vanillas and its products please contact GardiWilks, 847-578-1550, gardiw@nielsenmassey.com or Keriann Kwalik Gregor, 312-731-2465, keriann@wilksgrp.com. To view and purchase the Nielsen-Massey Vanillas product lines visit www.nielsenmassey.com.

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