Mama Lucia Launches New Process, Look and Ad Campaign
READING, Pa. (October 4, 2017) (Business Wire) — Following a complete rebranding, new packaging design and product reformulation, Mama Lucia has re-launched its frozen meatball line with a fully integrated consumer campaign.
Made from family-inspired recipes with authentic Italian herbs and spices, Mama Lucia is now the first mainstream meatball brand in the frozen category whose entire product line is 100% naturally Gluten Free.
“Consumers are on the lookout for food that works within their food sensitivities and allergies but doesn’t skimp on flavor, and we knew we could deliver,” said Joey Piazza, Director of Marketing for Mama Lucia’s parent company, Quaker Maid Meats.
Along with the new process and formulation, Mama Lucia has also just completed the rebranding and redesign of their packaging, which visually delivers on a truly authentic Italian dining experience—featuring the look and feel of old Italy.
The advertising campaign builds a story around Mama Lucia—connecting the love that people have for their “Mama” with the Mama Lucia brand—delivering emotion, memories, and a little humor. Simultaneously, demonstrating the love and value of family dinnertime and the authentic Italian dining experience with the ease and convenience that Mama Lucia Meatballs can provide.
The campaign theme is all about “love notes to Mama.” Every mom can relate to the feeling of receiving a special note from her daughter, son, or a romantic love note from that special someone. The story begins with a little girl leaving an “I love my mama” note for mom, and a husband leaving a slightly “steamy” love note on the fridge for his wife, and her son leaving a snarky, but touching note on mom’s car. All, expressing their love —for both “Mama” and Mama Lucia.
Consumers will come across the campaign in many mediums including print, out-of-home, radio, bloggers, video ads and social media content. The campaign will also be carried out through point-of-sale displays at retail stores.
Mama Lucia Meatballs are fully cooked, ready in minutes, and come in four savory, satisfying varieties to choose from, Mama Lucia Meatballs are just what today’s busy moms are looking for —quick, better-for-you, and convenient meal solutions the entire family will love.
About Mama Lucia
Located in Reading, PA, Mama Lucia has been making delicious meatballs since 1980. Varieties include Italian, Homestyle, Beef and Turkey, with more innovative products on the way. Made with a mouthwatering combination of traditional Italian herbs & spices, each variety is perfectly seasoned, naturally Gluten Free, and flame broiled to lock in the ultimate in juiciness and flavor. For more information, visit http://mamaluciameatballs.com.
About Quaker Maid Meats
For more than 50 years, Quaker Maid Meats has been a family-owned-and-operated company dedicated to quality frozen meat products offered at a fair and reasonable price. For more information, visit www.quakermaidmeats.com
