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Lucini Italia Debuts Refined Packaging and Three New Gourmet Products

CHICO, Calif.  – Lucini Italia, the leading producer of premium Italian extra virgin olive oils and creator of authentic, handcrafted Italian-inspired gourmet foods, is proud to unveil a refined branding, in addition to three new on-trend products in the sauce and vinaigrette categories. The new packaging and recipes will be available on-shelf at major retailers nationwide in March 2017, with a sneak peek at Winter Fancy Food Show, January 22-24, 2017, booth #535 North Hall. Attendees are invited to stop by the booth to experience and taste the new recipes during interactive demos with Emmy-nominated Chef Nathan Lyon.

“Focusing on what we know our consumers love about the Lucini brand, we refined the overall look to create a unified brand family while highlighting our premium quality, authenticity and clean ingredients,” said Mike Forbes, vice president of sales and marketing. “The brand’s new offerings are carefully crafted to introduce more Americans to the spirit of Italy and support our commitment to create only high-quality, Italian-inspired products that are both simple and healthful.”

luc_savoryitalianherbLucini® Artisan Vinaigrettes offer refreshed Italian-inspired recipes with 12 or less, non-GMO verified ingredients. To complement the cleaner ingredient panel, the Artisan Vinaigrettes will be re-introduced in the classic Lucini octagonal-shaped bottles, with each recipe featuring a hand-drawn illustration. The complete vinaigrette line is expected to be certified by the Non-GMO Project by spring 2017. Lucini® Artisan Vinaigrettes are available for $4.99, and refreshed recipes include:

  • NEW Savory Italian and Herb
  • NEW Basil and Romano Pesto
  • Balsamic with Extra Virgin
  • Parmesan and Garlic Caesar
  • Fig and Walnut Balsamic
  • Cherry Balsamic and Rosemary

Lucini® Handcrafted Sauces offer five fresh organic recipes and two conventional recipes, each highlighting traditional Italian flavors and authentic recipes. Each USDA Organic recipe is made in Tuscany with 100 percent, fresh Italian ingredients, including estate-grown organic tomatoes, organic herbs and vegetables, and Lucini® organic extra virgin olive oil. The organic recipes are also verified by the Non-GMO Project. Lucini® Handcrafted Sauces are available for $7.99 – $8.99, and refreshed recipes include:

  • NEW Tuscan Marinara (organic)
  • Roasted Garlic Marinara (organic)
  • Rustic Tomato Basil (organic)
  • Spicy Tuscan Tomato (organic)
  • Sicilian Olive and Wild Caper (organic)
  • Hearty Artichoke and Tomato
  • Rustic Tomato Vodka

Previously Lucini® Select Extra Virgin Olive Oil, Lucini® Everyday Extra Virgin Olive Oil is now packaged in the classic Lucini octagonal-shaped bottle with a refined label that expresses simplicity and Lucini’s commitment to one authentic ingredient – extra virgin olive oil. Everyday Extra Virgin Olive Oi is made with 100 percent Italian olives harvested in the middle of the harvest season to deliver a mild taste profile, ideal for everyday use. The new Lucini® Everyday Extra Virgin Olive Oil 500ml offering is available for $10.99. Other sizes and offerings include:

  • Everyday Extra Virgin Olive Oil (1 liter, 500 ml)
  • Organic Everyday Extra Virgin Olive Oil (500 ml)

Lucini® Premium Select Extra Virgin Olive Oil® is made with 100 percent Italian estate-grown olives, handpicked early in the harvest season, and crushed within 24 hours for a classic Tuscan taste profile – full-bodied and very “green” with a strong, peppery finish. The new Premium Select Extra Virgin Olive Oil 500ml offering is available for $20.99. Other sizes and offerings include:

  • Premium Select Extra Virgin Olive Oil® (750 ml, 500 ml)
  • Organic Premium Select Extra Virgin Olive Oil® (500 ml)

About Lucini Italia:

The Lucini Italia Company is a leading producer of premium Italian extra virgin olive oils and creator of authentic, handcrafted gourmet foods inspired by the culinary traditions of Italy. The family of products includes award-winning extra virgin olive oils, USDA organic tomato sauces crafted with 100 percent Italian estate-grown tomatoes, non-GMO artisan vinaigrettes with 12 simple ingredients or less, and handcrafted vinegars. Each recipe is free from preservatives, chemical treatments, and artificial additives, ensuring the resulting products are delicious, high-quality and grounded in authenticity. To learn more about Lucini Italia products, please visit www.lucini.com/ or follow the brand on Facebook, Instagram and Twitter @LuciniItalia.

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