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Ito En Unveils Seasonal Loose-Leaf Teas and Gift Sets

BROOKLYN, N.Y. — Ito En (North America) INC., the world’s leading premium green tea company and innovators of healthy beverages, today announced the debut of four new limited-edition, custom-blended loose-leaf teas and three exclusive gift sets. Perfectly festive to celebrate and share the warming flavors and senses of the season, the new items include: Brooklyn Breakfast, Holiday Spirit, Spice in a Cup and Festive Winter teas, and the Holiday Tea Set, the Brooklyn Breakfast Tumbler Set, and matcha LOVE Matcha Starter Kit. Each of the holiday teas and curated gift sets will be available on a special gifting website at itoengifts.com.

“Nothing says, ‘holidays,’ more than a warm cozy beverage. This year we’ve created four distinctly unique seasonal teas to include our new Brooklyn Breakfast – an exciting first for us, made with black tea and coffee that we hand blended in small batches right in Brooklyn,” said Rona Tison, executive vice president of corporate relations & PR for Ito En (North America) INC. “This limited-edition loose-leaf tea is a loving homage to the eclectic community that’s been home to Ito En North America for more than 10 years. We are excited to share this innovative blend for holiday gifting for friends and family alike.”

Ito En’s new seasonal tea line and gift sets are unified with bold holiday-inspired navy-blue packaging complete with festive silver metallic accents. Designed as clean and approachable ways for anyone from tea aficionados to tea novices to enjoy the warming ritual of freshly steeped loose-leaf tea or matcha, each product offers a unique experience. Additional details on the tea blends and gift sets include:

Loose Leaf Teas:

o Brooklyn Breakfast – crafted in small batches and hand blended in Brooklyn, this distinctive brew combines single estate black tea with Columbian coffee, cranberries, and orange peel for a bold new way to welcome the day. (SRP $14.99 per canister)

o Holiday Spirit – channel the spirit of the season with this mild herbal tea, with notes of peppermint, marshmallow and cranberries. (SRP $9.99 per canister)

o Spice in a Cup – this green tea boldly puts a pep in your step with spicy notes of cinnamon, white pepper, cloves, and pink peppercorn. (SRP $9.99 per canister)

o Festive Winter – just the right balance of sweetness and spice, this herbal tea features notes of apple, peppermint, lemongrass, and cornflower petal. (SRP $9.99 per canister)

Gift Sets

o Holiday Tea Set – the perfect holiday gift for any tea lover, featuring a duo of loose-leaf tea canisters, Holiday Spirit & Spice in a Cup, wrapped in a beautiful bamboo gift box. (SRP $19.99)

o Brooklyn Breakfast Tumbler Set – an ideal gift for those whose mornings are always on-the-go, includes a modern and convenient glass tumbler with tea strainer, and a canister of limited-edition Brooklyn Breakfast. (SRP $40)

o matcha LOVE Matcha Starter Kit – a must for the wellness lover on your list, complete with everything one needs to create the perfect cup of silky matcha: a matcha bowl, whisk and matcha LOVE ceremonial matcha tin. (SRP $50)

Ito En’s seasonal offerings join the brand’s extensive line of whole-leaf green tea products, including ceremonial and culinary powders, as well as ready-to-drink iced teas. Ito En is available at natural food stores and specialty supermarkets nationwide, including Whole Foods Market, Sprouts Farmers Market, Albertsons, The Fresh Market and more, as well as at Ito En brand retail stores and online at Amazon.com. For more information on Ito En and its products, please visit www.itoen.com.

About Ito En (North America) Inc.

Ito En (North America) Inc., a subsidiary of Ito En (Japan) Ltd., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. Ranked by Fortune as one of “50 Companies Changing the World” for its sustainable tea farming practices, Ito En is known as a global leader in green tea with award-winning brands, including Teas’ Tea, Oi Ocha, Ito En Shots and matcha Love. To learn more about Ito En, visit www.itoen.com, ‘Like’ us on Facebook or follow us on Twitter and Instagram.

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