Harvard Grad Launches IQ Bar, Ready-to-Eat “Brain Food”

Meagan McGinnes

Boston, MA – Food startup IQ Bar is on a mission to fuel and fortify your brain with smarter snacks. Today, the company announces the launch of its Kickstarter campaign, where consumers can pre-order the first three flavors: Almond Cacao, Blueberry Walnut, and Matcha Hazelnut. IQ Bars are optimized around 5 brain-boosting nutrients, contain under 10 grams of net carbs (total carbs – fiber), and are free of GMO’s, grains, gluten, dairy, soy, and added sugar. They are compliant with low-carb, Paleo, ketogenic, Whole 30, kosher, and vegan diets.

Founder Will Nitze was inspired to start IQ Bar by a personal struggle with brain function. After studying psychology and neuroscience at Harvard, he began suffering from brain fog and mental energy crashes on a daily basis. Eventually, he discovered his sugary, nutrient-poor diet was to blame, and reversed his symptoms through smarter eating. “By replacing carbohydrates with healthy fats and fortifying compounds, my brain function not only stabilized, but reached a new level,” says Nitze. “My goal with IQ Bar is simple: help others achieve the results I did through improved nutrition.”

IQ Bar’s targeted impact extends beyond just short-term functionality; supporting long-term brain health is equally important to Nitze. Type 2 diabetes – a condition closely linked to brain disease – is up 4X since 1980, and more than 16 million Americans will have Alzheimer’s by 2050. IQ Bar is excited to join the large and growing movement in nutritional and medical communities centered on overhauling the high-carb Western diet associated with these epidemics.

IQ Bar’s endorsement of a diet high in healthy fats and fortifying compounds and low in carbohydrates aligns with – and was informed by – regimens recommended by brain nutrition experts like Dr. David Perlmutter (author of Grain Brain), Dr. Mark Hyman (author of Eat Fat, Get Thin), and science writer Gary Taubes (author of Why We Get Fat). Furthermore, the nutrients IQ Bars are optimized around were carefully selected for their links to positive brain outcomes in scientific literature.

Now over a year into his endeavor, Nitze and his team are thrilled to announce that snackers can join the IQ Bar mission by ordering bars and other “rewards” through the company’s live Kickstarter campaign.

To learn more and receive company updates, you can visit IQ Bar’s website and follow its accounts on Facebook, Instagram, and Twitter.

Reader Comments