MADISON, Conn. — Goodman Gluten Free, a line of better tasting gluten free baked goods, is now available in 113 select Shaw’s and Star Market supermarkets located across Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. The line is stocked in the frozen grocery section and comprises twelve items, including breads, muffins, cookies, cupcakes and a new vanilla snack cake. With its distribution to Shaw’s and Star Market, Goodman Gluten Free can now be found in over 2,200 eastern US supermarkets.
“We’re delighted to add Goodman Gluten Free to the gluten free products we offer at Shaw’s and Star Market,” said Justin Passut, Sales Manager – Dairy & Frozen at Shaws & Star Market. “A growing number of shoppers are embracing a gluten free lifestyle. The Goodman line helps us to satisfy them with delicious gluten free products that are also dairy free, peanut free, clean label, natural and non-GMO.”
“We’re especially pleased with our new distribution to Shaw’s and Star Market because it comes during the holidays,” said Bob Goodman, Founder and CEO of Goodman Gluten Free. “The holidays can be a challenging time for gluten and dairy sensitive consumers. Goodman products give them delicious alternatives, including our new vanilla snack cake with vanilla frosting and sprinkles.”
The snack cake was created in response to ongoing consumer requests. “A cake that’s ‘big but not too big – and tasty.’ That’s what consumers told us they want,” said Goodman. “We tested various cake, frosting and sprinkle combinations and added the winner to our line. It serves 2-3 people, perfectly.”
The Shaw’s and Star Market distribution builds on Goodman presence in major supermarkets including Ahold (Giant Carlisle, Giant Landover, Hannaford, Martin’s, Stop & Shop), Big Y and The Fresh Market. The frozen grocery placement marks continued growth for the brand in that section of the supermarket. “While our extended shelf life has made our primary focus the supermarket in-store bakery, our superior taste has resulted in an increasing number of placements in the frozen grocery section as well, and we welcome them,” said Goodman.
About Goodman Gluten Free
Goodman Gluten Free brings breakthrough taste and texture to gluten free baked goods. Launched in Spring, 2015 by Founder & CEO Bob Goodman, a food industry executive with over 40 years experience, Goodman products are scratch baked in dedicated gluten-dairy-peanut free bakeries, clean label, non-GMO, endorsed by an award-wining specialist in gastrointestinal diseases and certified gluten free (GF) and Kosher Pareve. Visit www.goodmanglutenfree.com