Good Earth Launches New Premium Loose Leaf Teas, New Branding

MONTVALE, N.J.– As the first sentence on Good Earth Tea’s new website (www.goodearth.com) states, “The learning curve on tea can be pretty steep…” But the creators of the legendary “Sweet & Spicy” tea blend believe that tea discovery is a genuine joy in life – one that should be enjoyed by many, not just the few who possess the deepest knowledge of tea. Therefore the Master Blenders at Good Earth Tea have created an all-new line of premium loose leaf teas, sorting through the buds and the leaves to bring tea drinkers new and experienced the best of the best via a website that easily guides each visitor through a quick and satisfying journey. It’s tea discovery made simple…finally!

Upon arriving at the GoodEarth.com homepage, consumers are encouraged to “reveal their tea soulmate” by taking a tea-matchmaking-quiz. Their result guides them to a sampling pack recommendation that is customized to their answers. This allows the site visitor to sample five of the dozens of tea varieties that Good Earth has sourced from all over the world – and to easily discover which one(s) may be his or her new favorite hot beverage. For those who prefer their tea on ice, the site makes it easy to discover the best DIY loose leaf iced tea blends. Hot or iced, these new carefully crafted teas promise something the brand has dubbed a taste “teaventure.”

Consumers may also wander the website to discover special insights about all of the new artisanal Good Earth teas, which include a full range of black, green, and herbal blends – as well as more exotic teas with which US tea drinkers may be less familiar, such as oolong and puerh. Several of the new Good Earth premium teas hail from exclusive plantations such as Hathikuli Estate – a unique integrated organic farm in India, where people, elephants, and tea co-exist in harmony. Blended with the highest quality flowers, fruits, and other natural ingredients, each Good Earth loose leaf tea guarantees a flavor experience like no other.

Here are a just a few of the exciting new premium Good Earth teas that are ready to be discovered:

• Coconut Crush – a mild organic green tea complemented by the dreamy creaminess of tropical coconut
• Turmeric Chai – a complex, spicy chai tea with surprising pops of turmeric, cardamom and white pepper
• Puerh Thins – a savory puerh tea layered with the rich flavors of roasted cocoa, blackcurrant and spicy fennel with subtle citrus notes
• Rosa de Jamaica – an award-winning herbal tea featuring tart Egyptian hibiscus, cooling lemon myrtle and a sweet kiss of strawberry
• Hathikuli Organic – a smooth organic black tea with a distinctive flavor profile that features sweet malty notes of dates and honey

These inspiring Good Earth loose leaf teas are packaged in exquisitely designed, reusable metal tins with colors to help indicate what epicurean tastes await inside. (The colors also complement today’s home design aesthetic – so people really can reuse the tins in a way that help the planet and themselves.) Designed to keep the teas as fresh as possible, the tins are topped with a metal lid featuring an emboss of the new Good Earth logo symbol: a modern, elegant representation of two tea leaves.

“Tea drinking is on the rise in the US, but unlike some other countries, this has long been a coffee-centric culture. Many of us have not had an opportunity to experience exotic tea blends from around the world – and that can make the path to tea discovery daunting, to say the least,” said Dhwani Kothari, Global Brand Manager at Good Earth Teas, Inc. “That’s why Good Earth has curated a collection of exceptional loose leaf teas that are presented beautifully on our new and improved website. Visitors can quickly sense what’s ‘in the tin’ – and whether or not it might be right for them. By taking out the guesswork, the teaventure is completely positive. It truly is tea discovery made simple!”

The full line of Good Earth’s new premium loose leaf teas may be discovered and purchased at GoodEarth.com. Prices vary from $9.99 to $12.99 per tin. While some blends are exclusively available in loose leaf form, many are also available in tea sachets – so those who brew by bag instead of infuser can still experience the teaventure. For more information about the exotic new line of Good Earth loose leaf teas, as well as Good Earth Sweet & Spicy varieties, visit GoodEarth.com. For the latest updates, be sure to follow Good Earth on Facebook (Facebook.com/GoodEarthTea) and Instagram (Instagram.com/GoodEarthTea).

About Good Earth Tea

One of the first American herbal companies and a leader in specialty tea, Good Earth Tea offers a teaventure like no other, taking inspiration from the Earth’s wonders to transform rich flavors from around the world into vivid and intriguing blends such as Sweet & Spicy – and now, via an extensive collection of premium loose leaf teas. Good Earth Tea is part of the Tata Group, one of the largest India-headquartered multinationals in North America, that also includes Eight O’Clock Coffee and Tetley Tea. On Facebook, Twitter, and Instagram: @GoodEarthTea.