Nosh

Earnest Eats Launches Protein + Probiotic Oatmeal

SOLANA BEACH, Calif. — Earnest Eats, creator of whole food happiness, today announced the official launch of new Earnest Eats PRO: Protein + Probiotic Oatmeal, the first high-performance oatmeal to combine probiotics and grass-fed whey protein for a powerfully nourishing breakfast. Available in two flavors, Mighty Maple and Coconut Warrior, this first-of-its-kind breakfast is packed with 15-16 grams of protein and one billion CFUs of probiotics per cup. Protein + Probiotic Oatmeal single-serve cups hit store shelves in December with an SRP of $2.99 per cup, and a larger, resealable, family-size 10-oz bag will begin shipping in early 2018.

“Oatmeal is a morning ritual of health and centering for millions, yet there’s very few high-protein options available, leaving a huge gap in the breakfast category,” said Andrew Aussie, president and founder of Earnest Eats. “Our new Protein + Probiotic Oatmeal is turning traditional oatmeal on its head by combining the power of grass-fed whey protein with the benefits of one billion CFUs of probiotics in one nourishing cup. Instead of a bland, empty carb, minimal protein breakfast option, consumers will have not only a tasty, high-protein option, but one packed with probiotics for a healthy digestive system.”

Earnest Eats Protein + Probiotic Oatmeal is crafted with a superfood blend of ancient grains, including organic, whole rolled oats, puffed quinoa and amaranth plus a mega amount of grass-fed whey protein and probiotic cultures. The 15-16 grams of protein and one billion CFUs of probiotics – as much protein as three eggs and more active probiotic cultures than a cup of yogurt! – work together to improve gut health and aid in better protein digestion. Protein + Probiotic Oatmeal is Certified Gluten Free, does not contain soy protein isolate, and is available in two flavors:

  • Mighty Maple – a major protein solution with the perfect balance of maple and cinnamon.
  • Coconut Warrior– a power-packed oatmeal bursting with the superfood power of coconut.

All Earnest Eats foods proudly showcase the brand’s commitment to The International Rescue Committee, by donating a portion of sales to support the organization’s humanitarian work. Earnest Eats can be found at natural food stores nationwide in the hot cereal aisles, including select Whole Foods Markets, Wegman’s, Raley’s, The Fresh Market, Giant-Eagle, select Kroger locations, Meijer and Bristol Farms/Lazy Acres. They can also be found at select coffeehouses, natural foods retailers and online at Amazon.com and EarnestEats.com. For more information, please visit www.earnesteats.com.

About Earnest Eats

Founded in 2006, Earnest Eats creates powerfully nourishing foods that give back in earnest – Good In, Good Out and Good Vibes – including new Protein + Probiotic Oatmeal, Hot & Fit Cereals, Baked Whole Food Bars, Detoxifying Hot Cereals and Energized Hot Cereals. Earnest Eats creates whole food happiness in two ways: with delicious foods made with superfood ingredients that make you feel great and by supporting worthy causes like the International Rescue Committee that also make you feel great by doing good. Earnest Eats is available nationally in grocery stores, coffeehouses and natural foods retailers, including Sprouts Farmers Market, Giant Eagle, Wegmans, Raley’s, Fred Meyer, Fry’s, Meijer, Jewel, Rite-Aid, Albertsons, Kroger, CVS, HEB, Nordstrom E-bars, and Costco as well as online at Amazon.com, Vitacost.com and EarnestEats.com. For more information, please visit www.earnesteats.com or the company’s Facebook Page at www.facebook.com/earnesteats.

Reader Comments